�9.99 by Frederic Beigbeder

Wow. This book is pretty good. Translated from the French and reset in London (not totally convincingly since the protagonist is called Octave). Maybe it’s because I’m a total cynic, particularly where advertising is concerned – despite working in the industry – but I empaphised with the feelings expressed here a lot.
The book is about a very senior agency creative who’s trying to get himself sacked. This plan is not quite working. At the same time he’s left his pregnant girlfriend, and taken up with a prostitute.
Anyway needless to say that �9.99 costs �9.99.


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