Ray Snoddy in Marketing

Ray Snoddy has a good piece in today’s Marketing magazine talking about the BBC Silly Season that we are now beginning to endure (Here somewhere, but you’ll need a subscription). I mentioned this myself the other day after the Sunday papers went a bit mad.
Snoddy suggests that these stories will continue until the government publishes a Green Paper on the BBC’s Charter Renewal towards the end of this year or at the start of next. As a media editor of The Times, I note that he doesn’t mention his sister paper as being the source for the “splitting the BBC into four” story. You can’t hold him accountable I guess.
Another interesting note from this column was the one on David Elstein’s independent committee reporting on the BBC’s future. Snoddy says that a couple of members have left this committee before the report is in, so nonsensical are some of the suggestions. The committee was asked to report by the former Tory leader, Iain Duncan Smith, and of course Elstein is not exactly an independent himself – he’s still very much a player. Still I look forward to the committee’s report once it’s published.


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