Well the ECB have done it. They’ve gone completely to Sky for live coverage. All live cricket is now exclusively available to satellite and cable subscribers.
The sop to the rest of us is that channel Five are going to show highlights between 7.15pm and 8.00pm. Of course large parts of the country don’t get Five either. My parents will not be able to watch any cricket for a start – no analogue Five and no DTT.
Do they really see much of a future for cricket in this country?
If I was at nPower right now, I’d be looking very carefully at where I spent my next sponsorship cash.
Read more from Mediaguardian here.
Back to the radio then…