A paltry 3.8m viewers for the final should ensure that ITV never again brings back [Celebrity] Love Island.
I do look forward to reading Executive Producer Natalka Znak’s thoughts on the series’ end on the Mediaguardian blog.
Previous choice titbits from her contributions have included:
“We have a great show that is funny and full of real drama.”
“All sorts of random people are emailing me from Britain telling me they’re loving the show and don’t understand the ratings.”
“…we’ve… watched the ratings steadily rise”
What really annoys me is that I quite like the odd Bounty bar now and again, but I feel duty bound not to buy them now because of their sponsorship of this piece of garbage.
It’s good to know that if ITV had just repeated a Bond film for the Bank Holiday, they’d have got much stronger ratings.