BBC Radio Five Live is running a campaign to persuade us to go digital at the moment. It’s awful and condescending.
Have a listen yourself.

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I listen to a lot of Five Live outside work, and I’m certainly in the digital community with DAB, broadband, Freeview and Sky as ways of listening to the station. But you know what? I mostly listen on AM.
The reasons are simple:
1) My clock radio is not digital
2) My freeplay windup radio is not digital
3) My bathroom radio’s not digital
4) My kitchen radio is not digital (I have a DAB “kitchen” radio – I just choose not to put it in the kitchen)
Sure, if I listen on my pocket DAB radio, I hear it digitally, and if I listen via TV I do. But you know what? Five Live doesn’t gain a great deal by being in digital. I appreciate Five Live Sports Extra giving me additional commentary choices, but that’s really it for a speech and phone-in station.
Otherwise I just use the most convenient audio available to me. Over time, that’s likely to be digital. But not right now.