This is easily a topic for a book, but I shall limit this to a short rant about Epson.
In early January this year I bought a new printer – an Epson. It was nice printer, not massively overpriced, but a good quality photo printer with the widely priased Claria ink system.
During installation and set-up, I filled out my details with Epson, to register my ownership. I thought that this might help with guarantees and also mean that Epson could drop me a note if new drivers became available. Of course I knew that Epson would market me with direct email. That’s fine. I don’t mind too much. Well targeted advertising emails work well.
Since registering with Epson, I’ve received 18 separate emails. While one or two advertise ink/paper deals or offers on projectors, just about every single one is advertising… another printer.
Despite having bought a new printer less than six months ago, Epson seems hellbent on getting me to buy another new printer!
Do they have so little belief in their products that they think the printer I bought all the way back at the start of 2009 might have already broken? It just doesn’t make sense.
Try to sell me a scanner, ink, paper, photo frames, whatever… Honestly – I don’t really mind. But don’t try to sell another printer!.