The DRDB has announced 10m DAB digital radio sets sold in the UK (and Pure has announced that it has sold a cumulative 3m DAB sets worldwide). This comes at the peak time for selling DAB sets – the run-up to Christmas.
David Liddiment, who is leading the BBC Trust review of BBC Radio 2 and 6 Music says in today’s Media Guardian that they’re likely to ask the BBC to protect Radio 2’s appeal to older listeners and “ask the executive to ensure that the average age of listeners does not fall.”
That’s something, as John Plunkett’s piece rightly points out, that’ll come under the spotlight as Chris Evans takes up the reigns of the Radio 2 breakfast show in January.
We’d like Radio 2 to provide the audience with more imaginative, entertaining content the licence fee payer can’t hear anywhere else. We want to preserve the aspects that make it popular but we’d like to give the BBC Executive a mandate to be more ambitious, including during the daytime peak schedule, even though we recognise that this carries with it a risk that audiences fall.
One way or another, this is going to be a very interestingreport when it’s published at the start of next year.