Phones in Cars

From today, increased penalties are applicable in the UK for people who use their phones in the car. Infringers will get 6 points on their licence and a £200 fine. Get caught twice and you’ll find yourself in magistrates’ court facing a fine and a ban. If you’re a new driver, then you risk having your licence revoked.

You can use hands free kits and headsets of course, but it’s illegal to use a handheld phone while driving a car.

As these fines come into place, here’s the latest Seat Leon advert currently airing on TV:

Watch from about 16 seconds.

While I couldn’t swear that the hand we see is that of the sole driver in the car, and there might be an argument over whether he’s “using” the phone, it’s clear that he’s checked the phone to discover it has a dead battery. And from the camera work, the implication is that the car’s moving.

I’m surprised this ad got past the BACC!

It’d have been perfectly simple to edit the ad so that he checks his phone before he pulls away. Yes wireless charging is cool, assuming your phone has it. But this ad is pretty poor and would seem to show illegal behaviour.

It’s pretty clear that lots of people do use phones illegally in their cars, endangering other road users and pedestrians, and that we need to do more to stop it.

So full marks for this campaign and the increased penalties that might make people think a bit more.

And Seat, you may want to rethink your advert.