Tag: marketing
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Marketing TV
If you’re a TV channel and you’ve got a new show you want to tell people about, it should be relatively simple. You make a trailer or two for it, and then you run that trailer around programmes that the audience for the new show are already watching. You might want to be a bit…
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TV Ignorance
There’s a lot of ignorance both on television and around it. That’s why I’ve never watched an episode of Gogglebox (and almost certainly never will). But that’s not what I’m talking about. It seems to me that as I live more and more of my TV life through a combination of PVR and On Demand…
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Retargeting – Mostly a Waste of Money
Even though I live and breathe the internet, I only recently learnt what “retargeter” or “retargeting” companies are, and what it actually is that they do. You’ll know it even if you hadn’t heard the term either. You know that thing you were thinking of buying? Well perhaps you looked at on Amazon/John Lewis/Asos/wherever. But…