YouTube is a wonderful thing.
From music, to how to’s, to clips from films and TV, to game walkthrough’s and a myriad of thousand other subjects.
But I confess, that I’ve always struggled with the “YouTubers.”
Now that’s not to say that there aren’t personality-driven YouTube videos that I watch. There are the guys at the Global Cycling Network for example, who put out new videos on a very regular basis. Or the photographic programming that Scott Kelby produces.
I suppose it’s really vlogging that leaves me stone cold. While I’m undeniably well outside the age-bracket that these channels tend to target, the relentlessly upbeat and seemingly perfect worlds feel like nothing more than a sugary-sweet US kids TV sitcom.
Two things brought this into sharp focus over the weekend.
The first is the beautifully observed new BBC Three short form comedy, Pls Like. Written by and starring Liam Williams, it’s told in mockumentary format, with “Liam” trying to win a £10,000 competition organised by James Wim (Tim Key) of “Beam” (definitely not to be confused with any similar sounding talent agencies).
Only the first episode is up at time of writing, but it’s so on the mark, that it’s unmissable.
Having watched that video, you might walk away thinking, “Yes, it’s an excellent pastiche, but people aren’t really like that are they?”
It was in this state of mind that I was trying to learn more about Super Chat, a new YouTube initiative for live videos. Essentially this is the ability for commenters to tip video makers – the sort of thing that happens a lot on Twitch. To explain how it works, I watched the following video. This is a real video, and not some kind of arch Black Mirror-esque piece.
It’s the whole hyper-hyper, ring-lighting, primary-coloured, “interesting”-background, fairy-lights, sugar-to-the-max nature of these things that I can’t fathom. It feels similar to the effect of force-feeding a five year-old two litres of full-fat Coke, and their own body-weight in Haribo, in quick succession, before running amok in the John Lewis lighting section.
I fear I’m no closer to understanding the appeal.