Tag: research
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Ofcom UK Podcast Survey 2021
Thanks to someone on the UK Audionetwork email group for alerting me to this data that Ofcom has recently published in tabular form on its website. Ofcom has just published the data tables for a piece of consumer research on consumer attitudes and awareness of podcasting. I suspect that Ofcom will be publishing their own…
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Leading Questions
These are my own views, and do not represent those of my employer. Now we’ve got that out of the way, we’ll continue. It’s fairly understood that depending on how you ask a research question, you can get different answers. In research terminology, questions that can elicit a particular response are called “leading questions.” You…