Death of a President

The assassination of George W Bush as part of a new drama airing on More4 tonight.

Some bright spark decided to buy a four-page wraparound ad for this programme - an ad-type that only a free newspaper would sell.

Of course, someone might be mislead into believing that Bush really had been assassinated on first reading. So is this:

a) a really clever ad
b) not a smart thing for a so called newspaper to do
c) all in bad taste anyway?

I'd go with b). The drama is a legitimate one, but any newspaper that carries this wraparound (on a day when truly frightening events have been occurring anyway with North Korea testing nuclear weapons) really needs to go back and look at its news judgements.