Sky on Freeview - Ofcom Announces a Consultation

Today Ofcom has announced that it will conduct a public consultation into Sky's proposal to replace it's Freeview channels with three pay channels on DTT.

As regular readers will recall, this proposal came as a counter measure to Setanta who will have Freeview, and also acted as a nice distraction for the launch of Virgin Media.

Anyway, now Ofcom has determined that a public consultation will take place in the autumn, with a statement in the new year.

I'm guessing that Sky will be a little frustrated at this outcome since it gives Setanta a few months to build their business.

[UPDATE] Sky isn't very happy at all.