Apple Video Pricing Revisited

There's an interesting piece about Apple's pricing for video in Variety at the moment. It seems that Apple would quite like to drop prices from $1.99 to 99c an episode, and not all the studios are happy. ABC/Disney might bite the bullet, but as an unnamed commenter for the piece says 'it doesn't make sense to charge the same amount for an episode of "The Brady Bunch" as for "Lost."'

Will Apple be able to get away with it? Or will other studios fight back like NBC?