ITV1/ITV2 Scheduling

Do the respective schedulers of ITV1 and ITV2 talk to one another much I wonder? I only ask because I note that ITV are trying to get maximum value out of their (no doubt pricy) Euro 2004 Fantasy Football. The new series “kicked off” at 10.00pm last night on ITV1, with a swift repeat at 00.40am also on ITV1. Over on ITV2, at a scheduled 00.35am, they were also showing a repeat of it – around 45 seconds ahead of the ITV1 showing. Is this what they mean by video on demand?


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