The good news, according to Broadcast this week, is that ITV and C4 are favourites to win the vacant Freeview slot that’s been put up for lease by Crown Castle. This means that we don’t get another shopping channel. The bad news is that ITV wants to put a version of Men & Motors on the channel, and C4 is “exploring options including a gaming channel”.
Somehow, I’m sure that Turner could have come up with a more interesting channel, as would Disney or even NBC Universal. Even better would have been David Elstein putting his newly purchased Hallmark on the platform.
How long do Top-Up TV have left on their lease of their space? If E4 left the fold, where would it go (since it’s not currently on Top-Up TV 24 hours a day), and would Top-Up TV be sustainable as a business without this service?