{"id":1076,"date":"2005-04-08T17:19:51","date_gmt":"2005-04-08T17:19:51","guid":{"rendered":"http:\/\/www.adambowie.com\/2005\/04\/radio_v_interne\/"},"modified":"2005-04-08T17:19:51","modified_gmt":"2005-04-08T17:19:51","slug":"radio_v_interne","status":"publish","type":"post","link":"https:\/\/www.adambowie.com\/blog\/2005\/04\/radio_v_interne\/","title":{"rendered":"Radio v Internet Advertising Spend"},"content":{"rendered":"

There’s been much discussion in recent days about the IAB (Interactive Advertising Bureau) announcing<\/a> that more money is being spent on the internet than is on radio.
\nI must admit to being a little untrusting of this information and I’m not sure that like is being compared with like. And I don’t just say that because I work in radio. We also sell internet advertising and have a highly trafficed site. But I’d want to examine those numbers closely.
\nAnyway, there’s a reasonably relevant article in New Media Age<\/a> highlighting what radio is doing to confront this challenge. In the first place, radio remains the most natural bedfellow of the internet with a “listen while you surf” approach which works. You can consume radio equally as well or even better via the internet than you can using a traditional set. And witness the success of the BBC’s radio player; if only all radio stations were able to strike the sort of deal the BBC have done to allow their content to be listen-again-able (it’s not technology that holds other stations back – it’s lack of the legal right to play the music again).
\nI do get a bit upset when supposed new developments such as The Bug<\/a> are hailed because they allow radio to be timeshifted Sky+\/Tivo-style.
\nThis isn’t new. I’ll say again what I’ve been saying for a while. Ever since Psion launched the Wavefinder, PC owners have been able to do this. It’s just a pity that there aren’t similar products on the market now. A quick look around reveals only this model<\/a> from Aria which isn’t being shipped at the moment due to XP SP2 driver issues.<\/p>\n","protected":false},"excerpt":{"rendered":"

There’s been much discussion in recent days about the IAB (Interactive Advertising Bureau) announcing that more money is being spent on the internet than is on radio. I must admit to being a little untrusting of this information and I’m not sure that like is being compared with like. And I don’t just say that […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-1076","post","type-post","status-publish","format-standard","hentry","category-internet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/1076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/comments?post=1076"}],"version-history":[{"count":0,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/1076\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/media?parent=1076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/categories?post=1076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/tags?post=1076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}