{"id":1301,"date":"2005-11-11T12:05:09","date_gmt":"2005-11-11T12:05:09","guid":{"rendered":"http:\/\/www.adambowie.com\/2005\/11\/least_likely_st\/"},"modified":"2005-11-11T12:05:09","modified_gmt":"2005-11-11T12:05:09","slug":"least_likely_st","status":"publish","type":"post","link":"https:\/\/www.adambowie.com\/blog\/2005\/11\/least_likely_st\/","title":{"rendered":"Least Likely Statistic of the Week"},"content":{"rendered":"<p>According to a report from <a href=\"http:\/\/www.continentalresearch.com\/\">Continental Research<\/a>, as published in <a href=\"http:\/\/www.brandrepublic.com\/magazines\/campaign\/\">Campaign<\/a> magazine, one in ten adults watches television on the internet.<br \/>\nReally? Already? Maybe &#8220;has watched&#8221;, but &#8220;watches&#8221; implies they do it regularly. Unless you want to catch up on last night&#8217;s Newsnight, or are engaged in downloading via bittorrent (both reasonably marginal activities still), then there&#8217;s not a great deal of content out there apart from promos for upcoming programmes, and, until last night, The Thick Of It.<br \/>\nBut that&#8217;s not the least likely fact in the story. According to the same survey, 4% have viewed TV on their mobile.<br \/>\nI&#8217;m sorry, but do 4% of mobile phones even have the capability to watch TV on them? GPRS isn&#8217;t exactly ready for streaming, so we&#8217;re talking about 3G phones. I&#8217;m guessing that 3.99999% of that figure must be watching goals. Does that even count as TV?<br \/>\nThe BBC&#8217;s iMP trial has allowed me to downlaod various programmes onto my Windows mobile phone, but that&#8217;s something that I&#8217;ve only been able to do in the last week or so (a fuller review of iMP to follow). Otherwise there&#8217;s the <a href=\"http:\/\/about.virginmobile.com\/about\/media\/news\/corporate\/2005\/2005-06-02\/\">BT Livetime<\/a> trial which uses &#8220;spare&#8221; DAB bandwidth on the Digital One national digital radio multiplex to broadcast Sky News, Sky Sports News and Blaze (a music videos channel). I&#8217;ve seen one of the trial handsets and aside from being rather bulky &#8211; supposedly due to the data they&#8217;re capturing for the trial &#8211; they work surprisingly well. I guess if you catch the bus home or something, it&#8217;s quite nice to catch up on the news, or maybe catch the goals from Sky Sports News at the weekend. Whether it&#8217;s good use of spectrum is another question. I suspect that they&#8217;re going to want to charge for the privilege of watching these channels.<br \/>\nBut 4% remains to high a figure.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a report from Continental Research, as published in Campaign magazine, one in ten adults watches television on the internet. Really? Already? Maybe &#8220;has watched&#8221;, but &#8220;watches&#8221; implies they do it regularly. Unless you want to catch up on last night&#8217;s Newsnight, or are engaged in downloading via bittorrent (both reasonably marginal activities still), [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-1301","post","type-post","status-publish","format-standard","hentry","category-internet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/1301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/comments?post=1301"}],"version-history":[{"count":0,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/1301\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/media?parent=1301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/categories?post=1301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/tags?post=1301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}