{"id":1419,"date":"2006-03-06T20:46:46","date_gmt":"2006-03-06T20:46:46","guid":{"rendered":"http:\/\/www.adambowie.com\/2006\/03\/288_billion_wat\/"},"modified":"2006-03-06T20:46:46","modified_gmt":"2006-03-06T20:46:46","slug":"288_billion_wat","status":"publish","type":"post","link":"https:\/\/www.adambowie.com\/blog\/2006\/03\/288_billion_wat\/","title":{"rendered":"28.8 Billion Watch The World Cup"},"content":{"rendered":"<p>There&#8217;s a nice World Cup supplement with this week&#8217;s Marketing Week highlighting opportunities and thing to steer clear of when you try to link the World Cup with your products this summer.<br \/>\nOn the one hand you, seemingly, can&#8217;t use the following words in your promotional material if you&#8217;re not a sponsor: FIFA, FIFA World Cup, Germany 2006, World Cup 2006, as well as various slogans and emblems.<br \/>\nPersonally, if I <I>ever<\/I> start to say &#8220;FIFA World Cup&#8221; rather than plain &#8220;World Cup&#8221; feel free to put me out of my misery there and then. Of course, there are plenty of other &#8220;World Cups&#8221;, so as long as I don&#8217;t tie mine in with football, I reckon I&#8217;m probably OK with my Munich 2006 Barbeque World Cup.<br \/>\nEntertainingly, the supplement includes the following in its opening paragraph: &#8220;28.8 billion people in 213 countries tuned in to watch at least one match on television.&#8221;<br \/>\nLeaving aside the issue of there actually being 213 &#8220;countries&#8221;, I suspect that the writer has actually missed out the world <a href=\"http:\/\/www.fifa.com\/en\/marketing\/newmedia\/index\/0,3509,10,00.html\">cumulative<\/a>&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a nice World Cup supplement with this week&#8217;s Marketing Week highlighting opportunities and thing to steer clear of when you try to link the World Cup with your products this summer. On the one hand you, seemingly, can&#8217;t use the following words in your promotional material if you&#8217;re not a sponsor: FIFA, FIFA World [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-1419","post","type-post","status-publish","format-standard","hentry","category-misc"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/1419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/comments?post=1419"}],"version-history":[{"count":0,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/1419\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/media?parent=1419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/categories?post=1419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/tags?post=1419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}