{"id":2190,"date":"2008-01-24T21:59:59","date_gmt":"2008-01-24T21:59:59","guid":{"rendered":"http:\/\/www.adambowie.com\/2008\/01\/rajar_podcastin\/"},"modified":"2008-01-24T21:59:59","modified_gmt":"2008-01-24T21:59:59","slug":"rajar_podcastin","status":"publish","type":"post","link":"https:\/\/www.adambowie.com\/blog\/2008\/01\/rajar_podcastin\/","title":{"rendered":"RAJAR Podcasting"},"content":{"rendered":"

“RAJAR”:http:\/\/www.rajar.co.uk\/ has just released its findings from a piece of research into podcasting in the UK. The report also considers usage of “Listen Again” features, as well as Personlised Online Radio (e.g. Last.fm or Pandora (RIP)).
\nThere is, of course, some debate about what a “podcast” actually is. But we needn’t worry too much about that as the
\nSo what are the main findings? Well there’s a good 20 pages of report to wade through, but I think that the following are worth noting:
\n4.27m adults in the UK have ever downloaded a podcast. And currently 1.87m people listen to podcasts at least once a week. That’s not a bad figure I’d have thought. Indeed 242,000 are downloading daily. Although that may concern a few of the stakeholders who’re producing daily podcasts including many radio stations, as when you slice up that 242,000 between those who listen to the Today programme podcast, The Geoff Show podcast, Guardian Unlimited’s News podcast and the many other UK and international daily podcasts, there are possibly some slim pickings.
\nThat said, it’s early days yet.
\n1 day|1 day|2\/5 week| 1\/2 week| 1\/2 month|less often|don’t know|1:||34+%&chxt=x,y” \/>
\nAmongst those who listen to podcasts, the survey suggests that people listen for about 54 minutes per week.
\nRespondents claim that they’re by far the most interested in comedy with 55.2% professing an interest, followed by music with 38.5% and TV & film with 32.6%. In terms of what people subscribe to, the numbers are smaller, but curiously, while the top two remain comedy and music, the third most subscribed to genre is technology. This perhaps reflects the current audience to podcasts.
\nOn average, respondents claim to subscribe to an average of 3.16 podcasts. But it’s notable that a significant 12.3% of people who listen to podcasts don’t subscribe to any!
\n10|1:||23+%&chxt=x,y” \/>
\nA big issue when trying to find commercial sponsors for podcasts is the inability to tell whether people actually listen to the podcasts they download.
\nWhen asked about what proportion of individual podcasts, respondents listened to, 47.4% said that they listened to all of it, and a further 32.1% listened to most of it. So very nearly 80% of people who download a podcast are actually listening to it.
\nWhat’s really fascinating is that 80.4% of people say that they listen to podcasts on their PC, while only 60.4% listen on a portable device.
\nFinally there are a couple of very interesting stats for those who might be considering subscription models for their podcasts.
\nCompare the ad-supported model:
\n
\nWith the subscription model:
\n
\nAnyway, this is just a very initial look at the figures. I suggest you look at the RAJAR<\/A> report yourself for more!<\/p>\n","protected":false},"excerpt":{"rendered":"

“RAJAR”:http:\/\/www.rajar.co.uk\/ has just released its findings from a piece of research into podcasting in the UK. The report also considers usage of “Listen Again” features, as well as Personlised Online Radio (e.g. Last.fm or Pandora (RIP)). There is, of course, some debate about what a “podcast” actually is. But we needn’t worry too much about […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2190","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/2190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/comments?post=2190"}],"version-history":[{"count":0,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/2190\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/media?parent=2190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/categories?post=2190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/tags?post=2190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}