{"id":2716,"date":"2010-03-03T19:24:59","date_gmt":"2010-03-03T19:24:59","guid":{"rendered":"http:\/\/www.adambowie.com\/2010\/03\/daily_star_tv_a\/"},"modified":"2010-03-03T19:24:59","modified_gmt":"2010-03-03T19:24:59","slug":"daily_star_tv_a","status":"publish","type":"post","link":"https:\/\/www.adambowie.com\/blog\/2010\/03\/daily_star_tv_a\/","title":{"rendered":"Daily Star: Britain’s Most “Successful” Newspaper?"},"content":{"rendered":"

I was unfortunate enough to catch a TV advert for the Daily Star last night. I think it must have been after the football which I saw a few minutes of. I can’t imagine another programme I might have been watching which the Daily Star might want to target me in. At least it wasn’t in the middle of The Daily Show on More 4 where the Daily Mail was recently found to be advertising…
\nQuite why anyone would read the Daily Star I’m really not sure. My lack of understanding of the Star is dwarfed by the reason anyone would read the Daily Express. I just don’t understand why anyone would read that rag whatever your opinions. I don’t particularly like The Sun, The Mirror and certainly not the rabid Daily Mail. But I can appreciate that they all do their respective job well, which is why I fail to understand why anyone would read the inferior versions offered by Richard Desmond’s business.
\nThat’s all as maybe, but I was intrigued by the ‘el cheapo’ ad which basically featured a Daily Star logo and a voiceover. The advert was persuading you to read the paper on the basis that “The Daily Star is Britain’s most successful newspaper.”
\nGoodness. Who’d have thought?
\nAt the bottom of the screen was a source for the data:
\n“Source: ABC. Based on circulation increase Jan 09-10.”<\/em>
\nThis is true. Well at least it’s true that the Daily Star (cover price 20p nationally) is selling 10,842 more copies than it did in the same month last year, whereas The Sun (20p in the southeast, and northern England) and the Daily Mirror (45p nationally) have both lost sales. And, to be fair, the Star is – remarkably – the only newspaper<\/a> of any quality to record a year on year circulation increase.
\nBut that’s an interesting definition of “successful”.
\nHere’s how the last year’s sales look:
\n
\nSource: ABC<\/em>
\nSo despite being a cheaper product, the paper is still firmly rooted in third place amongst the popular tabloids.
\nIs the advert misleading? Surely not…<\/p>\n","protected":false},"excerpt":{"rendered":"

I was unfortunate enough to catch a TV advert for the Daily Star last night. I think it must have been after the football which I saw a few minutes of. I can’t imagine another programme I might have been watching which the Daily Star might want to target me in. At least it wasn’t […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-2716","post","type-post","status-publish","format-standard","hentry","category-media"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/2716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/comments?post=2716"}],"version-history":[{"count":0,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/2716\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/media?parent=2716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/categories?post=2716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/tags?post=2716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}