{"id":612,"date":"2004-03-19T17:36:49","date_gmt":"2004-03-19T17:36:49","guid":{"rendered":"http:\/\/www.adambowie.com\/2004\/03\/dasani_recalled\/"},"modified":"2004-03-19T17:36:49","modified_gmt":"2004-03-19T17:36:49","slug":"dasani_recalled","status":"publish","type":"post","link":"https:\/\/www.adambowie.com\/blog\/2004\/03\/dasani_recalled\/","title":{"rendered":"Dasani Recalled"},"content":{"rendered":"<p>It goes from bad to <a href=\"http:\/\/news.bbc.co.uk\/1\/hi\/business\/3550063.stm\">worse<\/a> for Dasani &#8211; the newly launched Coca Cola water, which was quickly &#8220;revealed&#8221; to be purified tap water. It seems that bromate levels are too high, and as a result 500,000 bottles are being recalled. You can see the UK launch of Dasani going down in the marketing text books in a chapter about brand launch disasters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It goes from bad to worse for Dasani &#8211; the newly launched Coca Cola water, which was quickly &#8220;revealed&#8221; to be purified tap water. It seems that bromate levels are too high, and as a result 500,000 bottles are being recalled. You can see the UK launch of Dasani going down in the marketing text [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-612","post","type-post","status-publish","format-standard","hentry","category-misc"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/comments?post=612"}],"version-history":[{"count":0,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/612\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/media?parent=612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/categories?post=612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adambowie.com\/blog\/wp-json\/wp\/v2\/tags?post=612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}