As I mentioned the other day, the Radio Sales documentary on Radio 4 on Saturday ended with the infamous “Superscreen” ad.
OK. Here it is:
In recent days there was another really annoying advert. A certain major soap opera was advertising a major event that took place in last Friday’s episodes. Radio advertising is the perfect way to drive audiences to this major event (even if it is up against Comic Relief night), but heard a few too many times, it does begin to grate a little. See what you think:
[Obviously these are my own views, and don’t reflect those of my employer who thinks ITV is a fine advertiser who it’s happy to continue working with]