Category: Audio
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Most Popular Apple (& Spotify) Podcasts of 2023
Updated to include Spotify’s Top Podcasts. See below. It may only be 28th November, but Apple is trying to get ahead of other streaming music and audio services by publishing its year-end round ups early. And today they’ve announced the Most Popular Podcasts of 2023… at least amongst listeners who use the Apple Podcasts app.…
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RAJAR Audio MIDAS Research – Autumn 2023
RAJAR released its latest MIDAS research report at the end of last week, and it’s always worth examining. A reminder that MIDAS recontacts 2,410 previous RAJAR survey listeners to dive deeper into how they listen to digital audio. RAJAR publishes a summary report on its website, although subscribers get more detailed access to the data.…
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RAJAR Q3 2023
This post is brought to you in association with RALF from DP Software and Services. I’ve used RALF for the many years, and it’s my favourite RAJAR analysis tool. So I am delighted that I continue to be able to bring you this RAJAR analysis in association with RALF. For more details on the product, contact Deryck Pritchard via…
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YouTube Podcasts in the UK and the YouTube Advertising Conundrum
This is something of a follow-up to my recent piece about YouTube and podcasts. As ever, these are my personal views and don’t represent those of my employer. This week, YouTube officially launched podcasts in YouTube Music in the UK. Separately, some details of how advertising in podcasts on the YouTube platform might work. From…
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Edison Podcast Metrics UK – Addendum
Last week I wrote about Edison Research’s newly published Top 25 UK podcasts in Q2 2023. Go back and read that if you haven’t already. Melissa Kiesche is Senior Vice President at Edison Research and is responsible for the data, and James Cridland interviewed her on this week’s Podnews Weekly Review and it’s well worth…
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YouTube and Podcasts
Introduction Earlier this week, Google announced that their Google Podcasts app will be discontinued in 2024. They are instead pointing listeners to YouTube Music: “Looking forward to 2024, we’ll be increasing our investment in the podcast experience on YouTube Music — making it a better overall destination for fans and podcasters alike.” To facilitate this…
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Edison Podcast Metrics UK – Top 25 Q2 2023
Updated with more information on the recall methodology and to note that BBC data is based on BBC Sounds listening. Having trailed it at The Podcast Show in London, Edison Research today published the first full findings of their Podcast Metrics survey for the UK. The survey was conducted by interviewing 2,273 weekly podcast listeners…
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Spotify Grifts
I confess that I’m fascinated by a series of grifts that have been reported on recently with respect to Spotify royalties. Let’s go through some of them, and explore whether they hold up. The 30-Second Get-Rich-Quick Track This comes from a JP Morgan finance analyst who claimed in an FT piece that someone could create…
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Getting Your Podcast Promo Code Right
A short PSA about podcast promo codes. There’s a certain advertiser on podcasts right now who has a podcast promo code in the copy, which is absolutely fine. But they specify in the copy that the promo code listeners should use for the discount must be, “All lower case.” Really!? Is there really any kind…
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RAJAR Q2 2023
This post is brought to you in association with RALF from DP Software and Services. I’ve used RALF for the many years, and it’s my favourite RAJAR analysis tool. So I am delighted that I continue to be able to bring you this RAJAR analysis in association with RALF. For more details on the product, contact Deryck Pritchard via…
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Edison Podcast Metrics UK
This week I’ve been at the London Podcast Show 2023, and I’ll write more about that in another entry. But one of the big announcements that came out of the event was that Edison Research is launching their Edison Podcast Metrics in the UK. In the US, Edison Research has been producing what have effectively…
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RAJAR Q1 2023
This post is brought to you in association with RALF from DP Software and Services. I’ve used RALF for the many years, and it’s my favourite RAJAR analysis tool. So I am delighted that I continue to be able to bring you this RAJAR analysis in association with RALF. For more details on the product, contact Deryck Pritchard via…