Tag: advertising

Internet

Undercover Advertising

In the UK, we have some really tight restriction on what and how we are able to advertise. Ofcom has a Broadcasting Code. The Advertising...

Media

The Desperate Telegraph

The Daily Telegraph is not doing well right now. It only sells 363,000 paid copies of the printed paper, having long since been overtaken...

Internet, Technology

Facebook Pixel Tracking

This morning Nieman Lab had a really good piece asking whether if there was a certain amount of hypocrisy coming from certain news...

Audio, Podcasts

How Podcasts are Being Listened

Podcast listening metrics have long been seen as something as a bone of contention. In the digital advertising world, they’re seen as...

Radio, TV

Do You Know What Product Placement Is?

Ofcom has just produced a slightly dry sounding report on “UK Audience Attitudes Towards Broadcast Media” based on some of its...

Audio, Podcasts

The Tow Center Guide to Podcasting

There’s a terrific new report that the Tow Center for Digital Journalism – an institute within the Columbia University Graduate...

Internet

Something Digital Advertising Could Fix To Make It Work Better

You’re flicking through a magazine, idly going through page after page. You’re perhaps looking for an article, but as you scan...

Sport, TV

BT’s Advertising

As the new football season rapidly approaches (even though it’s still only July), so the marketing spend of the various pay-TV...

Internet, Media

Around the Web

They’ve been there a while now. At first, just a few. But now they’re everywhere. And the invasion is growing. What am I...