digital 2

DAB and DAB+: Some Testing Ahead of SDL/D2 Launch Next Week

125 DAB and DAB+ Services

Rupert Brun, expert on all things audio and late of the BBC, has been testing his radios at ahead of the Sound Digital (SDL) launch in a week’s time. The multiplex is in full test mode at the moment, so if you want to know if you can hear the new services, then a rescan of your radio may be in order.

Rupert first compiled his results on his blog (direct link), and has gone on to produce a Google Doc of the results including those of others.

So I’ve decided to test my own radios allowing Rupert to incorporate them into his results.

First of all I should note, as the photo above shows, that I’m in a rather fortunate location with regard to DAB/DAB+ radio. I live in north London, inside the M25, but close to the green belt. I’m also high up (at least for London) at somewhere around 70m above sea level. What that all means is that my radios will currently tune in 125 different services coming from the following multiplexes

  • BBC National
  • D1 National
  • SDL National
  • London 1
  • London 2
  • London 3
  • London Trial
  • Herts, Beds & Bucks
  • Essex
  • Kent
  • Surrey

I am somewhat surprised that I can get the Surrey multiplex, since it’s geographically the other side of London. And to be honest, reception is poor – but listenable. Kent might seem as far, but historically FM services have always reached this part of north London, and the closest transmitter for that mulitplex is actually in Benfleet in Essex.

Anyway, here are the results of my radios. I’ve included the number of services tuned into to give you an idea of the sensitivity of these sets. I tested them all with their own built in antennae, except the portable models where I used a set of ear-buds extended vertically.

BrandModelResultsRating (Based on Rupert Brun's Rating)Services Tuned
RobertsEco4 BTDisplays and plays DAB+ servicesGood125
RobertsEcologic 4Displays and plays DAB+ servicesGood125
RobertsStream 83iDisplays and plays DAB+ servicesGood125
RobertsGemini 59Shows but does not play DAB+ servicesPoor125
GrundigOpusShows but does not play DAB+ servicesPoor125
PureMove 1500Shows but does not play DAB+ servicesPoor116
BushCDAB431RDoes not show or play DAB+ servicesAverage*122
GoodmansGHDAB101Shows but does not play DAB+ servicesPoor125

*Note that Rupert measures both sets that present DAB+ services that can’t be tuned, and those who can’t tune them, so hide them, as both “Poor.” That’s true, but I think it’s a better user experience to hide services that can’t be tuned. It you see a service and tune to it, it looks like there’s either a problem with your radio, or perhaps the station is off-air.

In summary, the more expensive radios – the first three Roberts models – all did fine. Which is as well, since these are my most used radios, and also deliver by far the best sound. I’m unsurprised that none of the portable models tested works, but I do have a new Pure Move 2500 – untested because I left it at my parents’ house accidentally – which should give me DAB+. And none of my cheap models surprised me by revealing that they were indeed DAB+ compatible.

Two more thoughts on my testing:

– The test audio that SDL is currently broadcasting for Virgin Radio is truly awful in sound quality. While the service will only be 80k mono, it sounds like they’re playing a 32k mp3. Not the best way to show off a new service.

– My radios get a lot of Heart stations. And it’s not always easy to tell them apart. In order I get the following:

Heart – Herts, Beds & Buck
Heart – London 1
Heart Kt – Kent
Heart Su – Surrey
Heart Sx – Essex (esS eX – geddit!)

You’ll note that the first two are indistinguishable from the short version of the DAB label. I have to tune to one of them and then hit “info” a few times to determine which multiplex I’m listening to.

When Heart Extra launches in a few days that’ll be one more! (With the London breakfast show carried on the service competing with all the local Heart breakfast shows.)

I know that DAB labels aren’t easy to manage. I once battled with naming all the Absolute Radio services, trying to get radios to sort them in a logical order. Unfortunately, what’s logical on one radio, isn’t on another – different brands and models use different sorting algorithms! So trying to get Absolute Radio 60s, 70s, 80s, 90s and 00s, along with the main brand and classic rock, into a sensible order proved impossible.

D2: All Coming Together

US 2014-90

NB. This is not a DAB radio. The picture above is of possibly the most beautiful radio I’ve ever seen in my life. It’s the Nocturne, made in 1935 by a US company called Sparton and designed in Art Deco style by Walter Dorwin Teague. This one sits in the Wolfsonian museum in Miami. If you want one, there’s a YouTube video showing a 2012 auction with one going for $34,000, so you may have to start saving. This radio has a whole website dedicated to it, where you’ll notice that teaser adverts for forthcoming new models are nothing new!

In my recent RAJAR post, I wrote a little about the second national commercial multiplex – Sound Digital – which is due to launch from the 29th February (with some services launching across the following month).

The full line-up of services has been announced, and we’re now getting a drip-feed of more details about who will be on those services.

First properly out of the gate is the new TalkRadio. I’ve long thought that UK radio is under-served by speech, with essentially four national speech services currently available. LBC was very late in the day in going national, but it has made a good fist of it, and in particular has delivered a lot of publicity by making a virtue of giving politicians of all hues their own shows.

TalkRadio looks like it’s going to be quite similar, but perhaps a little lighter in tone. Paul Ross, who seems to have had stints on just about every station going, but most recently on BBC Radio London’s breakfast show, will helm TalkRadio’s breakfast. Then comes Julia Hartley-Brewer, who has previously done a similar show on LBC. Sam Delaney moves over from TalkSport, and then there’s Iain Lee, who recently had a run-in with BBC Three Counties and left, with a return to late-night on TalkRadio being the obvious gig. However, I really could do without George Galloway though who I find abhorrent, and who has a tendency to take cash from the Iranian and Russian governments via their state broadcasters as well as say obnoxious things.

With LBC filled with ex-politicians like Iain Dale, occasional Newsnight presenter James O’Brien, former Five Live breakfast presenter Shelagh Fogerty and of course, Nick Ferrari, it feels like a slightly more current affairs driven service than TalkRadio.

The proof will be in the pudding of course, and with Dan Walker off from Five Live to BBC Breakfast, listeners may be exploring their dials to find something new to listen to.

Of course Five Live and TalkSport do have the advantage of analogue carriage. If you want TalkRadio, or LBC outside London, you do have to listen on a digital platform. That will affect audiences – particularly in-car because while new cars now nearly all come with DAB, the vast majority on the road don’t have it. But late nights in particular are going to be really interesting.

Next out the block is UTV’s other big new station, the reborn Virgin Radio. Considering I spent much of my working life at the original Virgin Radio (It launched in 1993, and I worked there from late 1996 until it re-branded in 2008), you might think that I have mixed views about this, but to be honest I don’t.

The big questions for me were always going to be: What kind of service would UTV offer, and was the Virgin Radio brand a bit passé in the UK? The new version of the station is interesting because UTV is a partner with Bauer Media (and Arqiva) in the multiplex, and Bauer’s Absolute Radio is the evolution of Virgin Radio. Christian O’Connell, Geoff Lloyd and Leona Graham are still there from the Virgin days, all in key shows. You would imagine that many of those legacy Virgin Radio listeners are now Absolute Radio listeners.

And whisper it, but I’m not sure Virgin is quite the sexy brand it once was. It’s a transport and finance brand these days, rather than record label and record store. Yes Virgin Atlantic is aspirational, and Virgin Media does a decent job. But it does feel a bit tarnished. Even the potential of Virgin Galactic has not been achieved.

Then there’s the marketplace for where a Virgin Radio music service might fit. While Virgin Radio isn’t a prescriptive service that comes with a set playlist – stations in Dubai and Thailand show that local Virgin Radios can be whatever the market dictates there’s a space for – there was a serious question about whether a relaunched Virgin should be recognisable from before, or something new. Should it just be Virgin Radio about ten years older? Well eight years on, anyway. Or do you disregard what Virgin Radio meant as a brand to listeners in the past, and do something new? If you choose the latter, what is the point of retaining the brand? I suppose the thinking is that like a movie studio relaunching a popular franchise for a new generation, the same can be true for a radio station.

Although I did see a UTV presentation recently that noted the continued strength of the Virgin Radio brand, that perhaps wasn’t surprising given the station’s previous life, and the fact that it had a very successful run with Chris Evans at the helm. And anyone who’s been through a station re-brand will know that old brands live on much longer in listeners minds than marketeers might perhaps hope.

Then there’s the question of the wider radio landscape and a new Virgin Radio’s place in it. As well as Absolute, in broadly the same musical area, there is the new Radio X with its massive marketing budget and big-name presenters, and BBC 6 Music which gets larger all the time and is undoubtedly the “cool” station of the day.

The announcement of the new Virgin Radio line-up suggests to me that they’re actually trying something a bit different! I will admit that I was surprised that UTV let Johnny Vaughan up and leave for Radio X, when they’d had him on contract for TalkSport, but budgets are always finite, and UTV will undoubtedly hae some realistic audience targets that take account of their distribution. So instead it looks like Liam Thompson, Virgin Radio’s Programme Director, is trying something much more interesting.

Having former Radio 1 presenter Edith Bowman at breakfast almost seems like a direct response to the “male-ness” of Radio X, or at least the marketing surrounding that station’s launch.

And putting Kate Lawler in the afternoon slot – formerly of Capital, Kerrang and more recently Bauer’s Big City network – compounds that feeling. National radio is certainly too male, remaining the Achilles heel of Radio 2. Of course it’s disappointing that it should even need to be noted that 2 out 4 daytime presenters are women, but that’s a reflection of our industry today.

Also in the line-up are people I’m less familiar with like Jamie East and Matt Richardson, neither of who’s output I’ve ever seen. This also suggests, that I’m outside the target market for the new Virgin.

Rounding things off is Tim Cocker, who many were disappointed to lose when Xfm rebranded, as he lost his Manchester breakfast slot.

Overall, this is a much more interesting Virgin Radio than I’d envisaged. Again, my fear is that there could be too much congestion for audiences, so marketing for this and the other new stations will be imperative. Cross promotion on Talk branded services might not be enough.

I’m still curious to see exactly what TalkSport 2’s schedule ends up looking like, and whether it’ll be closer to Five Live Sports Extra (some extra programming, but lots of filler/repeats when there’s nothing new), or whether it’ll be more of a full-service. The next UK radio rights package for the Premier League has yet to be announced, and TalkSport might try to take a little more to put something on their new service. But Championship football might be more affordable at a time when the company is making a lot of investment in UK radio, and ridding itself of television.

What press there has been for TalkSport 2 mentions cricket, football, golf, horse racing, tennis, rugby and US sport. They launch at the Cheltenham Festival, and that might suggest that afternoons will have a lot of racing. Putting US sport on overnight might be a smart idea. Five Live Sports Extra covered the NFL this season, and in the past, the World Series has been broadcast. The radio commentaries exist, and with baseball, NBA and NFL (maybe even MLS), it could be as simple as retransmitting those commentaries. I speak as someone who once upon a time used to tune into distant Armed Forces Network programmes on AM to drift off to sleep listening to baseball.

Overall though, UTV should have a much healthier network offering to sell to advertisers, and given that most of the market is driven by large “share deals” for Global and Bauer, this is imperative for them.

Elsewhere, it’s very sensible that instead of the originally planned TalkBusiness, UTV has done a deal for the slot with London station Share Radio. Their challenge will be finding that business niche and monetising it.

From Bauer, we have not one, but two Magic spin-offs. Mellow Magic (or, as it was briefly, and bizarrely known, “Magic Mellow”) is to be joined by Magic Chilled, perhaps a little bit of one-upmanship against the upcoming Heart Extra back on Digital One. I confidently expect these to work precisely as Absolute Radio’s digital brethren work with its main brand. While it remains to be seen whether that includes changing the breakfast show music as Absolute does for Christian O’Connell, I would expect the same Magic presenters to be voice-tracking some more specialist versions of the Magic oeuvre, with perhaps a couple of new names helping out. The Absolute Radio Network model has proved itself.

The rest of Bauer’s services are either stations shifted from Digital One, to a perhaps more cost-effective platform, or moved up from local DAB multiplexes, where Bauer has a substantial shareholding.

Nearly all the rest of the DAB services on D2 are spin-offs of existing services. So Premier gets a second service, Premier Praise, as its main brand shifts multiplexes too. UCB 2 is another Christian service, previously available in London, while Sunrise and Panjab move up to a national platform.

The only other completely new service seems to be Awesome Radio (previously called British Muslim Radio), coming from the people who run Asian Sound Radio in Manchester. You would imagine that they will be able to utilise existing studios and personnel to keep costs reasonable.

Finally there are the two other new DAB+ services. When Sound Digital won the multiplex, they only talked about a single DAB+ service, whereas rival bidder Listen2Digital was talking of offering 4 DAB+ services. The fact that the Sound Digital bid won without a named service in place, and that subsequently it was advertising for services willing to run in DAB+ was perhaps a little concerning.

DAB+ has always been a chicken and egg situation in the UK. Because DAB has been around since the end of the nineties, many radios in UK homes do not have DAB+ compatibility. In territories where digital has been adopted more recently, DAB+ was offered from the outset. While more recent models have included DAB+, if only because the radios were built for more than just the UK market, it isn’t clear what proportion of radio sets in use today are DAB+ compatible.

So while I’ve no doubt there’ll be some rough numbers kicking around, produced with the help of manufacturers, it’s still a leap of faith for a broadcast who wants to go DAB+ only. Some radios might be upgradeable, since the choice about whether to include the DAB+ codec was really more about the intellectual property licences payable rather than the hardware required. But how many consumers will actually seek out that information, and go to the effort of plugging memory sticks into USB ports?

Sound Digital’s solution is to offer two existing relatively niche services in DAB+, as well as the new Magic Chilled. Jazz FM’s was once available on Digital One, but latterly it was largely available online, with only some local DAB coverage. Getting national coverage is good for the service.

It’s a similar story with Fun Kids. They target an audience that even RAJAR doesn’t properly measure, and so they need to be careful about how they spend money on broadcast transmission.

You would imagine that all three services are getting a “good deal” from Sound Digital, with everyone watching with interest to see how successful the services are. Because if DAB+ is actually available more widely than previously realised, then we can expect more services to switch to it. It’s a more efficient use of the limited data available in DAB multiplex, and can offer – shock – stereo sound at a more affordable price to stations. Stereo is especially important to Jazz aficionados!

For what it’s worth, I’ve been retuning some of my own DAB sets at home, which are largely Roberts models, to receive the test Waves and Waves+ test stations. All three of my main radios are DAB+. But none of them are especially old. Other, older radios await a retune.

[Updated to reflect that Magic Chilled is also in DAB+]

[Update: I’ve now tested all my radios and the results are here.]

D2 Bid: Listen2Digital

Listen2Digital

Earlier in the week I put a bit of context into the background surrounding the advertising of a second national commercial multiplex. I plan to go through in a bit of detail what each of the bidders is proposing. As ever, these are my own views and don’t represent those of any employer, past or present.

Ofcom has published details of both bidders on its website.

Listen2Digital is an application coming from a consortium including Orion Media (owners of the Free Radio stations broadcasting in the Midlands), Babcock International (the engineering group, who amongst other things built many of the new TV transmitters that were required for digital switchover), Folder Media (owners of a numnber of local DAB muxes and Fun Kids) and Sabras Radio (owners of the Asian service, Sabras Radio).

Listen2Digital is promising no fewer than 18 new national digital radio services, including several broadcast in DAB+.

The stations promised, and taken directly from their release, are as follows:

  • A food channel
  • A national children’s station, Fun Kids, where children can learn and be entertained
  • Wireless, a station aimed at older listeners, from Age UK
  • A national station for financial and money news, Share Radio
  • RTE1, a simulcast of the principal channel of Irish public-service broadcaster Raidió Teilifís Éireann*
  • Gem, a national version of Orion’s adult contemporary music station, featuring ‘Sam & Amy’
  • Nation, a soft rock station
  • Top 40, a contemporary hits station
  • A modern rock, indie/alternative station for a trend-setting audience
  • A specialist jazz, blues and soul station
  • A new sports talk station
  • A country music service, embracing the new energy surrounding the genre in the UK*
  • Gaydio, targeting the LGBT community*
  • Two Asian stations: Sabras Sound and Panjab Radio
  • Two Christian stations from Premier Christian Radio
  • Upload radio, an innovative channel for independent radio producers*

* Broadcasting in DAB+

Many of these services already exist, either locally, in other territories, or online, but in large part will be new to national listeners. These include Fun Kids, Wireless, Share Radio, RTE1, Gem, Nation, Chris Country, Gaydio, Sabras and Panjab.

The newer services are a bit different. Some are completely new formats such as their proposed food channel, while others aren’t specified and may or may not be new brands. It’s worth noting that the same stations could well show up in more than one bid – whether confidential or otherwise. If you definitely want to get your station national, it makes sense to back both horses!

Upload Radio is an interesting concept that Folder Media has been working on for a while, allowing anyone to essentially pay to get on-air. While local access TV channels are something that Americans have come to know from their cable providers (that’s what Wayne’s World was set in), we’ve not really had that kind of output. You could try to get a show on a local station, or help out at a community station or hospital radio. But you could potentially get significant exposure with Upload, at a cost.

An interesting idea might be the use that advertisers might want to put towards it. We’ve seen brands in the past spend money restricted service FM licences. But they tend to have very little coverage. Now a major brand could potentially buy a three hour block once a week and market it heavily.

Ofcom guidelines still need to be adhered to, and it’ll be interesting to see what the costs are in due course! Folder is promising to launch the concept locally later this year before a national roll-out should they win this licence.

The appearance of Premier Christian Radio isn’t too surprising since they’ve made it clear that they want national coverage after having to leave D1.

In offering a country service, Listen2Digital is perhaps filling the biggest hole we have in music radio. It’s notable that only this week, BBC Radio 2 announced a four-day pop-up country service.

Listen2Digital plans to reach 81.5% of the UK population through the buildout of 42 transmitters, optimised around the major metropolitan areas, and plans to achieve 94% coverage of motorways, with high penetration of A roads as well.

Based on Ofcom making an award in April, they plan to be on-air by Spring 2016.

Their proposed line-up does indeed look to broaden the range of services currently available. And they would also be keen to point out that they represent a broadening of ownership in UK DAB radio. Arqiva, who are part of other consortium, also own Digital One, and own or part-own the majority of local DAB multiplexes.

Some questions and thoughts that spring to mind:

  • 18 services is an awful lot of stations to squeeze onto a single multiplex. Although a number of the services are speech focused, and there are four DAB+ services, I would expect lower rather than higher quality bitrates to get that many stations on air. The devil will be in the detail.
  • Introducing widescale DAB+ is encouraging. It’s not clear how many sets there really are in the market that are DAB+ compatible, and it’ll be interesting to see if manufacturers who are able to offer an upgrade, begin to do so. By targeting more specialist stations, potential listeners to those services will clearly understand that they need compatible equipment to hear those services.
  • Although Orion Media is a major backer, they don’t seem to be actually making all that many services themselves. Indeed from what I can see there’s only a re-version of their Gem format. Of course, depending on the outcome of negotiations with other providers, they may still end up broadcasting some of the other formats that don’t have a named provider.
  • Giving wider access to some of the specialist stations like Fun Kids, Share Radio and Wireless from Age UK means that those stations can both be heard much more widely, and get a firmer footing commercially.
  • If I’m being brutally honest, there’s no “killer” format that screams “I definitely want that.” On the other hand, last time around it was Channel 4 Radio that held that prize, and it was overly ambitious and the plans never came to fruition.
  • Premier Christian Radio is the only named service to appear in both bids.
  • The most intriguing service is undoubtedly the food station. I’m not clear how this will work, with food hitherto the domain of television and print media, and latterly digital media. Cooking on the radio is certainly not an obvious format!
  • Listen2Digital is well aware that it has longer odds of winning that Sound Digital. Ofcom will undoubtedly not want to take many risks.

Further reading:
Listen2Digital website

My first take on the Sound Digital bid can be read here.