golden square

Farewell One Golden Square

Today is my final day at One Golden Square.

After more than 17 years of Virgin Radio and Absolute Radio, I’m off to do new things. I’m not going to be able to begin to tell you what a great time I’ve had. In all that time, nearly every single person I’ve worked with has been excellent.

I joined Virgin Radio in November 1996 at a time when Russ and Jono were on breakfast. People like Robin Banks and Mark Forrest were also on the station. Alan Freeman did the Friday Rock Show and Paul Coyte presented the London only show that our FM licence required us to run.

I came from local newspapers and besides being an assiduous radio listener (I’d listened to Virgin’s test transmissions back in 1993), I knew nothing about how it worked – how programmes were really made, how radio was sold, or how ratings – RAJAR – was compiled. I was actually quite shocked that a team of around 70 was all that was needed for a national radio station when it took several hundred people to produce and print a local evening newspaper.

For those of you who’ve never been here, One Golden Square is an eight story building including the basement. At various times, the station has been tenants of some or all of those floors. When I started, you had to get in the lift and head to the second floor for reception. The company had floors 2-4 and 6. There was a TV edit facility on the first floor, and a certain H Bauer had the fifth floor.

Over the years, the station has been sold four times. Capital Radio tried first of all, but then Chris Evans’ Ginger Media Group gazumped Capital while the competition authorities did their thing. Chris cashed out with a sale to SMG (now STV), although that all famously ended a bit disatrously for him with a big and expensive court case. Then the Times of India came along, bringing with them, Clive, Donnach and Adrian. And Absolute Radio was born. And now, from the start of this year, Absolute Radio is part of Bauer Media.

In all that time One Golden Square managed to maintain a certain atmosphere. Partly because of its nature, and partly due to its size, it meant that most people knew most other people. And quite often you’d drink with them in the same pub after work – The Midas Touch is sorely missed. This isn’t just a social thing, it means that diverse teams of people talked to one another even if they wouldn’t ordinarily have much to do with one another inside the workplace. And that sparks some great ideas.

While for the most part I’ve sat alongside the sales team, helping out with commercial research alongside my other responsibilities, I’ve also sat alongside programming – having a desk adjacent to Brian and Roque when they worked on the breakfast show together was an interesting experience. Maybe it’s because I’m innately nosey, but it’s proved really useful trying to tie together disparate parts of the business and create some of those links.

There are way too many stories to tell right now, but here are two of my favourites.

Sometime around 2001, we’d done a deal at Virgin Radio to let Levis make a weekly radio programme called Global Sound Kitchen. It was dance music – definitely not something that Virgin Radio would ordinarily play. But in fact, the show wasn’t being broadcast on our transmitters. Instead, we’d licenced some space from Merlin Communications, the company that by then ran the BBC’s overseas transmitter network for the World Service. So this dance music show was being broadcast on shortwave. Anyway, a trip was pending to Cuba – being both a holiday and a stag do (yes – that does make it the most outrageous stag ever). We had some credit with Merlin, so I made a half hour radio show featuring Virgin out-takes, some favourite songs, a message from the “hen” and other bits and pieces. I put it onto Mini-Disc as required by Merlin. And so it came to pass that in the Hotel Nacional in Havana, we crowded around a shortwave radio with antenna hanging out the window, and listened to our very own programme beamed into Communist Cuba!

Then there was the time that one of my favourite bands, the Cowboy Junkies were coming in to record a session for Nick Stewart’s Captain America show on Sunday nights. Essentially, it was just the band, a producer, and me listening to the short session. Afterwards I got an album signed and was very happy. Unfortunately, the entire show got cancelled a day later, and as a result the session never aired anywhere. I do of course have what is probably now the only copy!

It’s obviously all change now. The difference between this sale and those that have gone before it is that Bauer is already a major player in the radio marketplace. I’m sure in due course, we’ll get certainty over who’s working in what building. But change was inevitable, and I hope that as much of the Virgin/Absolute Radio ethos can be carried through.

UK radio is going through a lot of change. We’ve now got certainty for the future of the stations that Global was prevented from fully owning by the OFT. I know it’s been a tough time for those working at Real and Smooth over the last few years. There’s been the growth of digtial sub-brands – led by Absolute 80s. From Kisstory to CapitalXtra, these are helping to drive digital listening and providing commercial impressions for those stations to sell (I love radio, but there is an imperative to make money – otherwise the stations just won’t exist).

Then there’s the challenge of new “radio” services. As Spotify, Blinkbox and Rdio co-opt our terminology, this is undoubtedly the biggest struggle that radio has ever had to face. Where once there was a delineation between music a listener bought and music they listened to on the radio, today those things are merged. Anyone who believes otherwise just needs to spend some time with teenagers to see how they use various services. And look for a radio in their bedroom while you’re at it. Getting younger people to listen to the radio is going to be a challenge. And we’re waiting – perhaps not with bated breath – for Apple to launch iTunes Radio in the UK. It’s going to happen – and probably very soon!

But we’ve also got the continued growth of DAB. Certainly it could be faster. Yes, I wish more services were in higher quality. However FM is full, and without DAB we’d not have Absolute 80s, 6 Music, 5Live Sports Extra, or a national LBC. And I also know that listeners love the new services. And while the internet will at some point usurp broadcast, we’re a way off that. You have to pay for the internet, and it’s not universally available – particularly in cars where 20% of our listening happens. Poorer people and those in more rural areas either don’t have it at all, or struggle to receive decent connectivity. Broadcast is here for a while.

2014 will see Ofcom advertise “D2” – a second national commercial multiplex. This is an opportunity for smaller services to step up nationally and for new stations and formats to launch. Hopefully it’ll provide some price competitiveness and keep the costs as low as possible for services.

So it’s still an exciting time for radio. There will be challenges, but also opportunities. In many respects, I think of the On/Off switch on a radio as the “Entertain me” button. It takes little effort on the user’s behalf, but they get hours of free music, speech, information and above all, entertainment. The cost base will always be challenged, whether from a new round of Licence Fee negotiations or from digital interlopers trying to reduce the advertising spent on commercial services. But that’s a fight I think most are ready for.

Finally, to give you an idea of the spirit of One Golden Square, I put together a little “best-of” video as a sort of leaving gift. Apologies to Bob Dylan for co-opting his song. The video doesn’t include nearly everybody, and while I shot a lot of it, I didn’t shoot everything (notably the ads).

One Golden Square – 1996-2014 from Adam Bowie on Vimeo.

As for me?

Well in the very short term, I’m spending a month touring the US. I shall almost certainly be listening to a lot of radio and audio while I’m out there. They make the miles fly by. This blog is highly likely to take a change in direction towards being a travelogue while I’m away.

But it will of course be continuing in its slightly odd radio/photography/video/media/cycling/rants form once I return.

Once I’m back in the country I’ll be looking for something new to do. Feel free to get in touch.

If you want a bit more on the history of the place, I’ve written quite a lot in the past.

Here’s a Virgin Radio star that I made in 2008:

I collated many Virgin Radio ads together here and here.

I put together a brief history of Virgin Radio over for the One Golden Square blog, which I republished a day or so ago

And I wrote a piece on the history of Golden Square itself also republished this week.

A Brief History of Virgin Radio

[Republished from 2008 after first appearing on the One Golden Square blog]

So as the lights come down on 15 and a bit years of Virgin Radio, I thought it might be worth giving everyone a whistlestop history of Virgin Radio – how it came about and some of the things that have happened here over the years.



Virgin Radio really started with the 1990 Broadcasting Act, which for the first time allowed national commercial radio services to come into existance. Up until that point, there’d only been local stations, with regional ones to follow. The BBC was the UK’s only national broadcaster.

The Broadcasting Act wanted to introduce a diversity of services, so of the three services that were to be licenced “one is a service the greater part of which consists in the broadcasting of spoken material” and “another is a service which consists, wholly or mainly, in the broadcasting of music which, in the opinion of the [Radio] Authority, is not pop music.” This restriction is still in place and these services are today known as TalkSport and Classic FM.

Entertainingly, the Act defined “pop music” so that no wily service operator should later turn Classic FM into a rock or pop format. It was defined as including “rock music and other kinds of modern popular music which are characterised by a strong rhythmic element and a reliance on electronic amplification for their performance (whether or not, in the case of any particular piece of rock or other such music, the music in question enjoys a current popularity as measured by the number of recordings sold).” So now you know.

The licence that was to become Virgin Radio was to broadcast on the old Radio 3 AM (or Medium Wave) frequency. In those days, it was also used to broadcast cricket commentaries during the summer.

In total there were five bidders, including Virgin Radio which at the time was a 50/50 joint venture with TV-AM. The bid wasn’t the highest, but Virgin Radio got the nod when the company that bid the most was unable to come up with the cash they needed to launch the service. Virgin Radio moved from temporary offices in TV-AM’s Camden Lock building to No. 1 Golden Square where studios were built, and where the station has been since day one.


On 30 April 1993, Virgin Radio started broadcasting at 12.15pm from the Manchester Virgin Megastore. Richard Branson launched the service and back in London Richard Skinner played a cover of Born To Be Wild which had been especially recorded by INXS.

Other DJs who broadcast on that initial schedule included Russ Williams who presented the breakfast show on his own, Mitch Johnson in the afternoon, and Tommy Vance on drive. Nick Abbot was on late nights, and on Saturday mornings Chris Evans presented The Big Red Mug Show. Over DJs on that first schedule included Kevin Greening, Emperor Rosko, Graham Dene and Jono Coleman.


Fairly soon after launch Chris Evans had left the station, and Jono had joined Russ on breakfast to form the Russ ‘n’ Jono breakfast show. But at a managerial level, the fight was on to get Virgin Radio onto FM in London. The only national commercial FM service had been awared to Classic FM, but the Radio Authority was still licencing new services in London and elsewhere.



By 1995, the campaign had born fruit and Virgin Radio was launched on 105.8 FM from 10 April that year, beginning with a message from David Frost at 6am followed by the Russ ‘n’ Jono breakfast show. Part of the licence requirements for the London service meant that a daily London “opt-out” was broadcast on FM, presented initially by Roland Rivron.


In mid-1996 Virgin Radio launched its first website and began streaming – making it the first radio station in Europe to be available to listen to via the internet.

And Russ & Jono won Virgin Radio’s first ever Gold Sony Radio Award for a music based breakfast show. Virgin Radio also won the On-Air Contest/Competition Award for a competition based around the opening of the film Apollo 13 in cinemas.



Then in May 1997, it was announced that Virgin Radio was being sold to Capital Radio, the group that owned the flagship commercial radio station in London and a number of other cities including BRMB in Birmingham, and Red Dragon in Cardiff. Because of the size that the new business would be, the merger was referred to the Monopolies and Mergers Commission (MMC) in July that year, before the deal was actually allowed to go through.

In the meantime, Virgin Radio scored something of a coup by signing up Chris Evans to present the breakfast show with his old team from Radio 1. Evans had previously presented Channel 4’s Big Breakfast before presenting the Radio 1 Breakfast Show from where he’d been fired at the start of 1997. Now he was being brought to Virgin Radio on an initially limited contract basis.


Quickly realising that he liked the relative freedom Virgin Radio offered him, he entered into discussions with Virgin Group and agreed to acquire Virgin Radio for £85m via Ginger Productions the company through which he was also making TFI Friday for Channel 4. He was able to do this because the MMC investigation had effectively put Capital’s merger on hold. But there was nothing Capital was able to do, and the deal was completed ahead of the MMC report that said that Capital would either have had to divest itself of Capital Gold or Virgin Radio FM on completion.

On-air, the station briefly split its AM and FM services during daytime, but by Christmas 1997 they were back together as a single service. 1997 also saw Virgin Radio win a Sony Award for its On-Air Station Image, and was the joint winner of the Themed Music Programme award for Alan “Fluff” Freeman’s Friday Night Rock Show.



1998 saw Johnny Boy’s Wheels of Steel show start, and the on-air positioning statement was changed slightly to “Classic Tracks & Today’s Best Music” – dropping “Album”. Jonathan Ross began his radio broadcasting career on Virgin Radio in March 1998, and the following August Rock ‘n’ Roll Football began on Saturday afternoons.


The autumn of 1998 saw another first for Virgin Radio as Sky One started simulcasting the breakfast show each morning for an hour between 7.30 and 8.30am. When a track was played on the radio, viewers would see a video at the same time. Remote-controlled cameras were installed in the studio as well as a roving cameraman. Chris Evans was a Bronze Sony Award winner for his breakfast show, but he won the overall Gold Award that year as well.



Pete & Geoff joined Virgin Radio from Key 103 in January 1999 presenting their evening show at 6.45pm if you lived outside London and from 7.30pm if you lived in it (Paul Coyte was by now presenting the London opt-out show). Jonathan Ross’ time at Virgin Radio came to a finish at the end of January, and Gary Davies joined as a late night presenter in March that year. Meanwhile Harriet Scott started presenting TFI Nightly as the London opt-out show.


By July 1999, the Virgin Radio website had reached its third major version with new streams being introduced, and the start of the new football season in August saw Terry Venables join Russ Williams in a show that would precede Rock ‘n’ Roll Football.

In November 1999, Digital One launched which meant that for the first time, Virgin Radio was available nationally on DAB offering a superior sound quality to those outside London. Although initially radios were very expensive, they’ve gradually come down in price over the years, and as they’ve done so, more people have been able to listen to the station via DAB.

At the end of 1999, with the TV programme Who Wants To Be A Millionaire having not given away its top prize, Virgin Radio became the first radio or TV station to make a listener a millionaire as it gave away £1m to 35-year old Clare Barwick at the culmination of “Someone’s Going To Be A Millionaire.” A week later, someone won a further million on TFI Friday.



Then in January 2000, Scottish Media Group announced that it had reached agreement to takeover Ginger Media Group including Virgin Radio. As well as owning STV and Grampian in Scotland, they then also owned Pearl & Dean, the cinema advertising company, a poster company called Primesight, and the Glasgow Herald newspaper group. The takeover was approved in March of that year and the new owners moved in. March also saw The Radio Authority fine Virgin Radio a then record £75,000 for a breach of impartiality following Chris Evans’ support of Ken Livingstone as he ran for Mayor of London.

In April, Leona Graham joined the station, taking over from Gail Porter who had been covering weekend evenings.

In June 2000, the second London DAB multiplex formally launched including Virgin Radio Groove as the first digital spin-off service. The first song played was ABC by The Jackson Five. This was also important because Radio Authority rules meant that services that broadcast on DAB had FM licence extentions automatically added. By November 2000 Virgin Radio Classic Rock had launched as an initially online service.


On the 28th June 2001, Virgin Radio confirmed to the media that “Chris Evans is no longer a presenter at the station.” Following widely reported media coverage of his absence, the management felt unable to keep him on as a DJ.

Steve Penk, Virgin Radio's new breakfast show host.

Steve Penk joined Virgin Radio in July that year, and began his stint on the breakfast show, and June 2001 also saw Ben Jones join Virgin Radio.


Daryl Denham joined the station in January 2002, initially presenting the drivetime show, but then was parachuted into breakfast a few weeks later. Also in January 2002, the third London DAB multiplex, DRG, launched, including a service owned and operated by Virgin Radio called Liquid.


2002 also saw Jezza – aka Jeremy Kyle – joined Virgin to present his late night Confessions programme. And Jon Holmes was sacked, and the station fined £75,000 for playing a late night game on-air called Swearword Hangman with a child. Meanwhile Pete & Geoff won the Gold Sony Radio Award for Music Programming.



January 2003 saw Pete & Geoff move into the breakfast show slot, with Daryl Denham moving across to Drive. In the meantime legal proceedings were moving apace, and in June 2003, Mr Justice Lightman ruled that Chris Evans was not entitled to any damages for being sacked by Virgin Radio. Indeed at a hearing the following month, the court ordered him to pay Virgin Radio’s court costs.

The internet was moving apace, and a fifth version of the Virgin Radio website had launched by November 2003. Meanwhile Liquid was replaced by Virgin Radio Classic Rock on DAB in London and online. The first record played by the station was the original version Born To Be Wild by Steppenwolf. Richard Skinner was once again the first voice of the station, with Leona Graham presenting the following show.


Dominic Mohan won Virgin Radio a Gold Sony Award for his Who Special, while Ben Jones won a Bronze for Virgin Superstars.


In June 2004, Jezza’s Confessions programme ended. Then in April 2005, it was announced that Fru Hazlitt would become Virgin Radio’s new CEO. In September that year, Virgin Radio Xtreme launched, and on 16 December, Pete & Geoff presented their final breakfast show by inviting listeners off the streets and into the studio. Many took up the opportunity!



The 23rd January 2006 saw Christian O’Connell present his first Virgin Radio breakfast show having joined from Xfm, and Geoff moved to a new late night slot. In July, Virgin Radio launched on Freeview meaning that the service was now available on all the digital TV platforms as well as many other platforms.


In August 2006, SMG confirmed that it had received a merger approach from UTV plc, owners of TalkSport amongst others, in which SMG shareholders would receive a 50% interest in the merged entity. By September, merger talks were off, but following a profits warning from SMG in October, the merger talks between the two were back on.

In February 2007, the merger talks were off once more, and there was a major reorganisation of the SMG board as a new Chairman and CEO were put in place. SMG now announced that there would be an IPO of Virgin Radio.

Meanwhile, Christian won a Gold Sony Award for Who’s Calling Christian.


The 2008 Sony Awards saw Geoff win a Bronze for Music Personality of the Year.

On 30 May 2008, SMG announced that it had agreed to sell Virgin Radio to TIML UK Ltd, a division of the Times of India group of companies. This sale was completed on the 30th June 2008, with a new management team in place comprising of Donnach O’Driscoll, Clive Dickens and Adrian Robinson. The sale did not include the rights to continue to use the “Virgin” name, and so 1 September 2008, the new name of Absolute Radio was announced.

This Monday at 7.45am, we officially become Absolute Radio (as well as Absolute Classic Rock and Absolute Xtreme). So that brings us up to date. From this coming Monday morning, the start of the new era of this station begins as we become Absolute Radio.

[Obviously there are another five years’ of history to be added to this story at some point!]

A Brief History Of One Golden Square

Republished and slightly updated from 2008 on the One Golden Square blog.

Absolute Radio is based at One Golden Square, and Virgin Radio has been based at the same address since its launch in 1993. Golden Square is in the heart of Soho, and it actually has some fascinating history including a wonderful musical past in this very building.

Today when you head into London, you may well head towards the West End to shop or visit cinemas or theatres, but of course, London grew out of the City which is east of where we’re based.

There’s a great book called The Ghost Map by Steven Johnson about the last great cholera epidemic in London, in the part of Soho surrounding Golden Square, detailing how the disease was finally understood to be spread by contaminated water.

An early paragraph in the book sets the scene:

In the middle of the Great Plague of 1665, the Earl of Craven purchased a block of land in a semirural area to the west of central London called Soho Field. He built thirty-six small houses “for the reception of poor and miserable objects” suffering from the plague. The rest of the land was used as a mass grave. Each night, the death carts would empty dozens of corpes into the earth. By some estimates, over four thousand plague-infected bodies were buried there in a matter of months. Nearby residents gave it the appropriately macabre-sounding name of “Earl Craven’s pest-field,” or “Craven’s field” for short. For two generations, no one dared erect a foundation in the land for fear of infection. Eventually, the city’s inexorable drive for shelter won out over its fear of disease, and the pesthouse fields became the fashionable district of Golden Square, populated largely by aristocrats and Huguenot immigrants. For another century, the skeletons lay undisturbed beneath the churn of city commerce, until late summer of 1854, when another outbreak came to Golden Square and brought those grims souls back to haunt their final resting grounds once more.

In other words, Golden Square is built over the dead bodies of four thousand people who died during the plague 340 years ago.

The map extract below from 1658 shows the edge of the city of London as it then was. Golden Square is somewhere near the windmill in the top-left hand corner of this image – a field in countryside. The crossroads just below it is now Piccadilly Circus, while the bottom right hand corner shows Charing Cross.


Having been known as Pesthouse Field following the burying of the plague-bodies, it then became known as Gelding Close because horses had been kept thereabouts. It’s also thought possible that there was a tavern called the Gelding.

But as the area was divided into plots, the new residents thought that Gelding Close wasn’t refined enough for them and the name had been changed to Golden Square by the early eighteenth century.

The map below shows how all the plots were divided up, and it’s thought that Sir Christopher Wren might have had a hand in determining how this happened. Buildings on the plot had to be of high quality, made from brick or stone. There had to be “substantial pavements” and “sufficient sewers”, while “noysome and offensive trades” would not be tollerated (In Soho? Never).

As you can see, plot 1, was then, as it still is, in the top right hand corner of the square.


One Golden Square was one of the last sites to be developed with the first building going up in 1705/6.

The first occupant of the building was Lord Maudaunt, but he spent most of his time fighting wars in the Low Countries with the Duke of Marlborough’s armies. Then the 4th Lord Byron – an ancestor of the poet who would be born a hundred or so years later – lived here for a while, before the building and several adjoining ones were bequested to a foundation that provided scholarships to children of the poor. The Bishop of Salisbury also resided here temporarily.

Between 1794 and 1861 a certain William Stodart took up residence – beginning the site’s musical heritage. His firm made harpsichords and pianos; there were a number of makers and manufacturers of the instruments based all around the square including the famous Broadwood firm who had a warehouse at number 9.


Stodart’s father, Robert, patented the first “Grand” piano a few years earlier, while William Stodart patented the “Upright” piano.


Stodart’s piano was described by a competitor as “a new mechanism which combined the utility of a bookcase with the musical use of this odd piece of furniture.”


There’s still a heritage of musical instruments in the square with Foote’s music shop at number 10 [2014 Update – this has now moved to Store Street].

Charles Dickens used Golden Square as the home of Ralph Nickleby, Nicholas’ antagonistic uncle in The Life and Adventures of Nicholas Nickleby which was published in 1838/9. Dickens also reflects the square’s musical links in this description of the square from the novel:

Two or three violins and a wind instrument from the Opera band reside within its precincts. Its boarding-houses are musical, and the notes of pianos and harps float in the evening time round the head of the mournful statue, the guardian genius of a little wilderness of shrubs, in the centre of the square. On a summer’s night, windows are thrown open, and groups of swarthy moustached men are seen by the passer-by, lounging at the casements, and smoking fearfully. Sounds of gruff voices practising vocal music invade the evening’s silence; and the fumes of choice tobacco scent the air. There, snuff and cigars, and German pipes and flutes, and violins and violoncellos, divide the supremacy between them. It is the region of song and smoke. Street bands are on their mettle in Golden Square; and itinerant glee-singers quaver involuntarily as they raise their voices within its boundaries.

By the turn of the twentieth century Golden Square was at the heart of the textile trade with a tweed manufacturer taking residence, Henry Ballentyne & Sons. But in October 1913 the building was badly damaged by fire and was finally demolished in 1927 before being rebuilt as it is today.

[2014 Addition]

During the Second World War, the poet, Dylan Thomas, worked on scripts for propaganda films at a company called Strand Films. He sometimes took a turn on the roof of 1 Golden Square looking out for fires during the raids. Although it seemed he had other reasons to be up there.


For more information, as well as the book mentioned above, you can read about the history of Golden Square at British History online. And thanks should also go to an un-named local historian who wrote into the station many years ago with some background history. And thanks to Lee Price for the photo of the Stodart piano detail.