Talksport

D2: All Coming Together

US 2014-90

NB. This is not a DAB radio. The picture above is of possibly the most beautiful radio I’ve ever seen in my life. It’s the Nocturne, made in 1935 by a US company called Sparton and designed in Art Deco style by Walter Dorwin Teague. This one sits in the Wolfsonian museum in Miami. If you want one, there’s a YouTube video showing a 2012 auction with one going for $34,000, so you may have to start saving. This radio has a whole website dedicated to it, where you’ll notice that teaser adverts for forthcoming new models are nothing new!

In my recent RAJAR post, I wrote a little about the second national commercial multiplex – Sound Digital – which is due to launch from the 29th February (with some services launching across the following month).

The full line-up of services has been announced, and we’re now getting a drip-feed of more details about who will be on those services.

First properly out of the gate is the new TalkRadio. I’ve long thought that UK radio is under-served by speech, with essentially four national speech services currently available. LBC was very late in the day in going national, but it has made a good fist of it, and in particular has delivered a lot of publicity by making a virtue of giving politicians of all hues their own shows.

TalkRadio looks like it’s going to be quite similar, but perhaps a little lighter in tone. Paul Ross, who seems to have had stints on just about every station going, but most recently on BBC Radio London’s breakfast show, will helm TalkRadio’s breakfast. Then comes Julia Hartley-Brewer, who has previously done a similar show on LBC. Sam Delaney moves over from TalkSport, and then there’s Iain Lee, who recently had a run-in with BBC Three Counties and left, with a return to late-night on TalkRadio being the obvious gig. However, I really could do without George Galloway though who I find abhorrent, and who has a tendency to take cash from the Iranian and Russian governments via their state broadcasters as well as say obnoxious things.

With LBC filled with ex-politicians like Iain Dale, occasional Newsnight presenter James O’Brien, former Five Live breakfast presenter Shelagh Fogerty and of course, Nick Ferrari, it feels like a slightly more current affairs driven service than TalkRadio.

The proof will be in the pudding of course, and with Dan Walker off from Five Live to BBC Breakfast, listeners may be exploring their dials to find something new to listen to.

Of course Five Live and TalkSport do have the advantage of analogue carriage. If you want TalkRadio, or LBC outside London, you do have to listen on a digital platform. That will affect audiences – particularly in-car because while new cars now nearly all come with DAB, the vast majority on the road don’t have it. But late nights in particular are going to be really interesting.

Next out the block is UTV’s other big new station, the reborn Virgin Radio. Considering I spent much of my working life at the original Virgin Radio (It launched in 1993, and I worked there from late 1996 until it re-branded in 2008), you might think that I have mixed views about this, but to be honest I don’t.

The big questions for me were always going to be: What kind of service would UTV offer, and was the Virgin Radio brand a bit passé in the UK? The new version of the station is interesting because UTV is a partner with Bauer Media (and Arqiva) in the multiplex, and Bauer’s Absolute Radio is the evolution of Virgin Radio. Christian O’Connell, Geoff Lloyd and Leona Graham are still there from the Virgin days, all in key shows. You would imagine that many of those legacy Virgin Radio listeners are now Absolute Radio listeners.

And whisper it, but I’m not sure Virgin is quite the sexy brand it once was. It’s a transport and finance brand these days, rather than record label and record store. Yes Virgin Atlantic is aspirational, and Virgin Media does a decent job. But it does feel a bit tarnished. Even the potential of Virgin Galactic has not been achieved.

Then there’s the marketplace for where a Virgin Radio music service might fit. While Virgin Radio isn’t a prescriptive service that comes with a set playlist – stations in Dubai and Thailand show that local Virgin Radios can be whatever the market dictates there’s a space for – there was a serious question about whether a relaunched Virgin should be recognisable from before, or something new. Should it just be Virgin Radio about ten years older? Well eight years on, anyway. Or do you disregard what Virgin Radio meant as a brand to listeners in the past, and do something new? If you choose the latter, what is the point of retaining the brand? I suppose the thinking is that like a movie studio relaunching a popular franchise for a new generation, the same can be true for a radio station.

Although I did see a UTV presentation recently that noted the continued strength of the Virgin Radio brand, that perhaps wasn’t surprising given the station’s previous life, and the fact that it had a very successful run with Chris Evans at the helm. And anyone who’s been through a station re-brand will know that old brands live on much longer in listeners minds than marketeers might perhaps hope.

Then there’s the question of the wider radio landscape and a new Virgin Radio’s place in it. As well as Absolute, in broadly the same musical area, there is the new Radio X with its massive marketing budget and big-name presenters, and BBC 6 Music which gets larger all the time and is undoubtedly the “cool” station of the day.

The announcement of the new Virgin Radio line-up suggests to me that they’re actually trying something a bit different! I will admit that I was surprised that UTV let Johnny Vaughan up and leave for Radio X, when they’d had him on contract for TalkSport, but budgets are always finite, and UTV will undoubtedly hae some realistic audience targets that take account of their distribution. So instead it looks like Liam Thompson, Virgin Radio’s Programme Director, is trying something much more interesting.

Having former Radio 1 presenter Edith Bowman at breakfast almost seems like a direct response to the “male-ness” of Radio X, or at least the marketing surrounding that station’s launch.

And putting Kate Lawler in the afternoon slot – formerly of Capital, Kerrang and more recently Bauer’s Big City network – compounds that feeling. National radio is certainly too male, remaining the Achilles heel of Radio 2. Of course it’s disappointing that it should even need to be noted that 2 out 4 daytime presenters are women, but that’s a reflection of our industry today.

Also in the line-up are people I’m less familiar with like Jamie East and Matt Richardson, neither of who’s output I’ve ever seen. This also suggests, that I’m outside the target market for the new Virgin.

Rounding things off is Tim Cocker, who many were disappointed to lose when Xfm rebranded, as he lost his Manchester breakfast slot.

Overall, this is a much more interesting Virgin Radio than I’d envisaged. Again, my fear is that there could be too much congestion for audiences, so marketing for this and the other new stations will be imperative. Cross promotion on Talk branded services might not be enough.

I’m still curious to see exactly what TalkSport 2’s schedule ends up looking like, and whether it’ll be closer to Five Live Sports Extra (some extra programming, but lots of filler/repeats when there’s nothing new), or whether it’ll be more of a full-service. The next UK radio rights package for the Premier League has yet to be announced, and TalkSport might try to take a little more to put something on their new service. But Championship football might be more affordable at a time when the company is making a lot of investment in UK radio, and ridding itself of television.

What press there has been for TalkSport 2 mentions cricket, football, golf, horse racing, tennis, rugby and US sport. They launch at the Cheltenham Festival, and that might suggest that afternoons will have a lot of racing. Putting US sport on overnight might be a smart idea. Five Live Sports Extra covered the NFL this season, and in the past, the World Series has been broadcast. The radio commentaries exist, and with baseball, NBA and NFL (maybe even MLS), it could be as simple as retransmitting those commentaries. I speak as someone who once upon a time used to tune into distant Armed Forces Network programmes on AM to drift off to sleep listening to baseball.

Overall though, UTV should have a much healthier network offering to sell to advertisers, and given that most of the market is driven by large “share deals” for Global and Bauer, this is imperative for them.

Elsewhere, it’s very sensible that instead of the originally planned TalkBusiness, UTV has done a deal for the slot with London station Share Radio. Their challenge will be finding that business niche and monetising it.

From Bauer, we have not one, but two Magic spin-offs. Mellow Magic (or, as it was briefly, and bizarrely known, “Magic Mellow”) is to be joined by Magic Chilled, perhaps a little bit of one-upmanship against the upcoming Heart Extra back on Digital One. I confidently expect these to work precisely as Absolute Radio’s digital brethren work with its main brand. While it remains to be seen whether that includes changing the breakfast show music as Absolute does for Christian O’Connell, I would expect the same Magic presenters to be voice-tracking some more specialist versions of the Magic oeuvre, with perhaps a couple of new names helping out. The Absolute Radio Network model has proved itself.

The rest of Bauer’s services are either stations shifted from Digital One, to a perhaps more cost-effective platform, or moved up from local DAB multiplexes, where Bauer has a substantial shareholding.

Nearly all the rest of the DAB services on D2 are spin-offs of existing services. So Premier gets a second service, Premier Praise, as its main brand shifts multiplexes too. UCB 2 is another Christian service, previously available in London, while Sunrise and Panjab move up to a national platform.

The only other completely new service seems to be Awesome Radio (previously called British Muslim Radio), coming from the people who run Asian Sound Radio in Manchester. You would imagine that they will be able to utilise existing studios and personnel to keep costs reasonable.

Finally there are the two other new DAB+ services. When Sound Digital won the multiplex, they only talked about a single DAB+ service, whereas rival bidder Listen2Digital was talking of offering 4 DAB+ services. The fact that the Sound Digital bid won without a named service in place, and that subsequently it was advertising for services willing to run in DAB+ was perhaps a little concerning.

DAB+ has always been a chicken and egg situation in the UK. Because DAB has been around since the end of the nineties, many radios in UK homes do not have DAB+ compatibility. In territories where digital has been adopted more recently, DAB+ was offered from the outset. While more recent models have included DAB+, if only because the radios were built for more than just the UK market, it isn’t clear what proportion of radio sets in use today are DAB+ compatible.

So while I’ve no doubt there’ll be some rough numbers kicking around, produced with the help of manufacturers, it’s still a leap of faith for a broadcast who wants to go DAB+ only. Some radios might be upgradeable, since the choice about whether to include the DAB+ codec was really more about the intellectual property licences payable rather than the hardware required. But how many consumers will actually seek out that information, and go to the effort of plugging memory sticks into USB ports?

Sound Digital’s solution is to offer two existing relatively niche services in DAB+, as well as the new Magic Chilled. Jazz FM’s was once available on Digital One, but latterly it was largely available online, with only some local DAB coverage. Getting national coverage is good for the service.

It’s a similar story with Fun Kids. They target an audience that even RAJAR doesn’t properly measure, and so they need to be careful about how they spend money on broadcast transmission.

You would imagine that all three services are getting a “good deal” from Sound Digital, with everyone watching with interest to see how successful the services are. Because if DAB+ is actually available more widely than previously realised, then we can expect more services to switch to it. It’s a more efficient use of the limited data available in DAB multiplex, and can offer – shock – stereo sound at a more affordable price to stations. Stereo is especially important to Jazz aficionados!

For what it’s worth, I’ve been retuning some of my own DAB sets at home, which are largely Roberts models, to receive the test Waves and Waves+ test stations. All three of my main radios are DAB+. But none of them are especially old. Other, older radios await a retune.

[Updated to reflect that Magic Chilled is also in DAB+]

[Update: I’ve now tested all my radios and the results are here.]

RAJAR Q3 2015

RAJAR Q4 2013

This post is brought to you in association with RALF from DP Software and Services. I’ve used RALF for the past 8 years, and it’s my favourite RAJAR analysis tool. So I’m delighted to be able to bring you this analysis in association with it. For more details on RALF, contact Deryck Pritchard via this link or phone 07545 425677.

The end of October brings Halloween, and also the latest set of RAJAR numbers. Insert your own joke about the two of them here.

Let’s have a canter through the numbers and see how stations have done.

National Stations

At a time of intense scrutiny over Charter Renewal, BBC radio has had a really good RAJAR with increases nearly across the board.

Radio 1 has seen its second increase in reach in a row, heading over 10.5m listeners again, and even seeing a fractional year on year increase. Hours are very marginally down, and I fear that it will be this measure that people should really be looking at, or average hours per listener (currently 6.3) rather than reach itself.

Radio 2 has also recorded a second consecutive rise, and is heading back towards the dizzying heights of 15.5m listeners. Listening hours have fallen a little this quarter, but are still up on the previous year. The average Radio 2 listener listens for 11.8 hours a week.

Radio 3 experienced its traditional Proms uplift, and is once again just north of 2m listeners. While Radio 4 has also had a a decent result with 10.8m listeners, although like Radio 3, saw some listening dropoff over the summer.

Radio 5 Live is also looking to finally recover a bit from its big schedule changes, now a year ago. It’s back to 5.5m reach, although it’s still down on last year.

But it’s the BBC’s digital channels that really bear some examination, as they continue to grow massively. Radio 4 Extra has just broken its own record reach of a couple of months ago, with 2.2m people listening a week. Over on 5 Live Sports Extra, Ashes cricket would seem to have been the catalyst for yet another record reach for that station, with 1.7m listeners and nearly 7m hours (also a record). And 6 Music has also had record reach and hours with just fewer than 2.2m listeners a week, and it has passed 20m hours for the first time.

All of that means that BBC Radio accounts for 53.3% of all radio listening in the UK (with Radio 2 accounting for 17.5% on its own).

Does that mean commercial operators have had a dreadful quarter? Well not exactly.

Classic FM has had a very decent quarter, up 4.0% in reach to very close to 5.5m, as well as a similar increase in hours.

Talksport has also had an excellent quarter with a 3.9% increase in reach, taking it very close to 3.2m listeners. Indeed, both Classic and Talksport are very consistent players.

Absolute Radio has had an excellent quarter. It’s reach is up to over 2m for the first time since 2008 – in other words, for the first time since it rebranded from Virgin Radio. Hours are down a fraction, but that needs to be put into perspective with the network performance (see below).

Absolute 80s had a slight fall from last quarter’s record reach. On the other hand, Absolute 70s saw its reach climb to a new all time high.

Kiss had a good quarter, up 5.2% in reach, although listening hours fell. Like Radio 1, I fear that these need to be monitored very carefully.

Kiss Fresh did well getting over 500,000 again in reach, while Kisstory was flat at 1.3m.

Capital Xtra saw a big jump this quarter, up nearly 25% in reach, and nearly 20% in hours. I can’t really explain that change – although in the London market we’re used to that sort of thing.

LBC was flat in reach with just shy of 1.5m listeners – still equalling its record reach since turning truly national. Hours did dip a little however.

Xfm became Radio X on 21 September, the day after the end of this RAJAR quarter. As such, although Radio X appears in the survey for sales purposes, in actuality, it was recorded by listeners as Xfm at the time. But the impending closure of Xfm perhaps piqued listeners’ interest because reach across the network surged up to over 1m – a 14% increase on the previous quarter. Otherwise there’s simply no information in this survey as to how Radio X is performing.

Networks

As alluded to above, the Absolute Radio Network achieved a new all-time high of nearly 4.2m listeners. Hours dropped off a little, but the strength of digital performance has been key to Absolute Radio’s success.

The Capital Network has performed well this quarter up 4.9% in reach, and also seeing an increase in hours. In this period, Capital’s owners, Global Radio, bought Juice FM in Liverpool from UTV. The rebranding is apparently due for early next year, so look for the Capital Network to continue to grow.

The Heart Network also had a good quarter with its reach up 3% to just over 9.1m for the first time. It’s a new record for them.

Overall Global Radio now reaches 22m people a week listening for 194m hours.

Bauer Radio reachs 16.7m people listening for 146m hours. Both major groups are up. It’s a competitive landscape out there.

It’s worth noting that both Global and Bauer actually sell even larger audiences since they operate as sales houses for some other groups.

UTV is the third biggest group, and following the sale of the television assets to ITV, and that of Juice FM to Global, I would expect a corporate rebrand will be forthcoming, particularly with their D2 services due to launch next year. They did suffer a little unlike their big competitors, down 2.5% in reach, although broadly flat in hours. They reach 4.4m people a week delivering 32m hours.

Overall Radio Listening

Overall, radio listening is down a fraction on last quarter, but flat on the year. 89% of the population listen to the radio at least once a week, spending 21.6 hours doing so.

Breakfast

It’s breakfast that gets a lot of people excited, so here are a few highlights from this quarter.

Nick Grimshaw has seen his audience fall a small amount, with a 1.0% drop from last quarter, set against an overall increase for the station.

Chris Evans has also seen a a drop, losing about 275,000 listeners on the previous quarter.

The Today Programme on Radio 4 is of course the second biggest “breakfast show” in the country, and it has increased a little to nearly 6.8m listeners this quarter (up 1.2%).

In the commercial world Christian O’Connell saw a big jump, up 6.2% to 1.8m listeners across the entire Absolute Radio Network of services.

Aled Jones on Classic FM has nearly 1.7m listeners, up 1.8% on the last quarter. But Alan Brazil has seen his reach drop to just below 1.4m listeners on Talksport (again, against an overall station rise).

The Kiss breakfast nationally has fallen nearly 10% this quarter, and LBC will be disappointed with Nick Ferrari falling 12% this quarter to just over 900,000.

London

London listening is always interesting, with a competitive marketplace and a surprising degree of change from RAJAR period to RAJAR period (disturbingly).

The chart above shows the reach of the main commercial stations in London, as well as BBC London (or BBC Radio London as it is now known).

What this chart shows in particular is that Capital and Kiss are neck and neck in reach terms. In fact, Kiss shades Capital by 3,000 people this quarter. But Capital will also be able to say it’s the biggest [commercial] station in London with more listening hours than Kiss.

This chart also illustrates to what extent Heart’s reach has bounced around over the last few quarters. From a record low in Q3 2014, they bounced up in Q4, bak down in Q1 2015, then surged in Q2, before falling down again this quarter. You could make a decent rollercoaster out of Heart’s performance chart.

Otherwise LBC and Magic have had disappointing reach perforances this time out, with Absolute flat, and both Smooth and Xfm seeing increases – the latter again perhaps because of its imminent demise towards the end of this period.

Finally BBC London got its best result in a couple of years just ahead of its rebrand. There’s a new schedule coming there soon too, so it’ll be one to watch.

Finally, because people tend to forget it, it’s worth reminding ourselves that Radio 4 is actually the biggest station in London with 2.7m listeners and 31m listening hours (i.e. 3 times what the largest commercial station gets!). Radio 2 is actually number 2, while Radio 1 slots in behind Kiss, Capital and Magic.

Digital

The big news here is that 41.9% of listening to radio is now via a digital platform. This figure had been threatening to creep over 40% for a while, and it’s now onward to 50% which is what gets people talking about digital switchover in radio.

At the same time, those who say they listen via AM/FM has fallen to below 50% for the first time (The difference is made up of people who don’t state their platform).

Both DAB and internet listening are up to record levels with 27.7% of listening being via DAB, and 6.9% of listening via the internet, including mobile apps.

The chart above really makes clear the growth in internet listening, although broadcast DAB is still much more important.

The chart below shows listening through the day (Mon-Fri average) by the different platforms. AM/FM listening is the most normalised, while the morning and evening drivetime peaks for DAB aren’t as clearly defined because we’re less likely to have DAB in our cars.

Internet listening tends to be a post-lunchtime thing, with a peak at around 5pm. One could surmise that a lot of that is at work, but the listening on that platform continues into early evening.

On the other hand, digital TV has a clearly defined daytime trend.

Listening Location

It’s a while since I last looked at this, and although it rarely changes much, I thought it was useful to put some updated information out there on where people listen to the radio.

It doesn’t move around massively, with listening at home making up the vast majority of listening.

But with the growth of digital in-car offerings, as more and more people connect their smartphones to their car’s entertainment system (Or “infotainment” system as the manufacturers would have it), I thought it was worth seeing the extent to which internet listening in-car is growing.

We know that services like Apple Carplay and Android Auto are coming soon, and already in select models, so this will be something to keep an eye, particularly given the range of audio options the connected car will offer the driver.

The numbers are a little “fuzzy” since some of the sample sizes, particularly for 15-24s, are low. But this shows that digital is beginning to make an impact in-car, with nearly 20% of in-car listening being via a digital platform. That drops to just 1.0% for internet radio, although it’s 3.0% for the younger 15-24 demographic. Something to keep an eye perhaps, as people get better data plans, and they find it easier to hook-up their phones to their cars.

Further Reading

For more RAJAR analysis, I’d recommend the following sites:

The official RAJAR site and their infographic is here
Radio Today for a digest of all the main news
Go to Media.Info for lots of numbers and charts
Paul Easton for analysis including London
Matt Deegan has some great analysis
Media Guardian for more news and coverage
The BBC Mediacentre for BBC Radio stats and findings
Bauer Media’s site.
Global Radio’s site.

[Updated to correct a 1Xtra/6 Music figure]

Source: RAJAR/Ipsos-MORI/RSMB, period ending 20 September 2015, Adults 15+.

Disclaimer: These are my views alone and do not represent those of anyone else, including my employer. Any errors (I hope there aren’t any!) are mine alone. Drop me a note if you want clarifications on anything. Access to the RAJAR data is via RALF from DP Software as mentioned at the top of this post.

RAJAR Q2 2015

RAJAR Q4 2013

This post is brought to you in association with RALF from DP Software and Services. I’ve used RALF for the past 8 years, and it’s my favourite RAJAR analysis tool. So I’m delighted to be able to bring you this analysis. For more details on RALF, contact Deryck Pritchard via this link or phone 07545 425677.

The first thing to say is that this has been a good quarter for radio as a whole. Overall reach is back to 90%, and listening hours have increased too, with the average radio listener listening for 21.7 hours a week – the highest in a couple of years.

Commercial radio is likely to be pleased too, since it has gained back a little from the BBC, with 44.4% of listening being commercial (up from 42.8% last quarter), compared with 53.0% to the BBC (down from 54.4% last quarter). Commercial has gained too, compared with this time last year.

And because it’s always keenly watched, the number of people who listen via a digital platform at least some point during the week has grown to over 60% of the population for the first time (61.1% up from 59.8% last quarter). The amount of listening via those platforms has also grown – up to 39.9% of all listening.

Let’s look in a bit more detail at the performances of some of the key players.

National Stations

Radio 1 has notably bounced back since last quarter’s results. Indeed those previous numbers do now look a little of an aberration, and are a reminder that nobody should ever judge a station’s figures on the basis of a single RAJAR period. The station’s reach has increased by 7.6% and is back over 10 million, while hours have increased by 3.3% on the previous quarter. It’s true that they’re still down on the previous year, but I think they’d take these numbers.

Radio 2 has also improved from last quarter a fraction – but you would probably argue it’s results are flat. Still not bad for the biggest station in the UK/Europe/World/Universe (Delete as applicable).

Radio 3 has dropped below 2m again, although it’ll undoubtedly return next quarter (Proms), but its listening hours are up nearly 5% (and enormously on the previous year).

Here’s an interesting question: who do you think has the higher average age? Radio 3 or Radio 4?

In fact, the average age of a Radio 3 listener is 57, and that of a Radio 4 listener is 56. The variability of those averages is probably quite different however.

Radio 4 fell marginally this quarter, although it’s up on the previous year and still reaches 10.6m people a week.

Five Live is still clearly finding its feet following all its schedule changes, and is back down this quarter – 7.6% down in reach, but only 2.4% down in hours. That does leave it well down on the previous year however. And there’s not really a big summer of sport to help get things straightened out, so it’ll be worth watching.

Classic FM will be disappointed with its results. It’s reach and hours are both down on the quarter and the year, with reach in particular at an all time low under the current RAJAR methodology (so since 1999). It still reaches nearly 5.3m people, but it’s something to keep an eye on. There can be a bitter war of words between it and Radio 3, when they think the latter is dumbing down to appeal to Classic FM’s audience. But Classic FM’s audience is 2.5x Radio 3’s, and as we’ve established, Radio 3’s audience fell this quarter too.

Talksport will also be disappointed by this set of results, which include the end of the football season. Both reach and hours are down on the previous quarter, and over 10% down on the previous year. It’s reach still hovers above 3m, while hours are above 20m. It’ll be hoping that the forthcoming sister services which are due to launch next year on D2 will help grow a “Talk” network.

Meanwhile the main Absolute Radio station has seen its reach stay flat while hours have grown – quite substantially on the year. With the station due to take over the West Midlands FM licence currently used to broadcast Planet Rock, it should mean some further growth in the coming quarters (although such format switches always take time to bed in locally).

National Digital Stations

Overall Bauer has had a very good quarter with several of its brands achieving record audiences.

The Absolute Radio Network now reaches a record high of 4.04m people a week with just less than 32m hours. And that’s without including Planet Rock’s figures with which it is bundled when sold. That comes off the back of yet more growth on Absolute 80s which jumped another 10.7% in reach on the previous quarter, and much more on the previous year. At 1.6m reach, it’s getting ever closer to the 2.0m that the main brand gets. (I remain uncertain as to the plan to move Absolute 80s off D1 and onto D2 at launch, since the lower reach of the new multiplex must surely effect these numbers negatively. We’ll have to wait and see).

The Kiss Network has also achieved some great growth with over 5m reach and 30.5m hours – both records. These are helped especially by some very significant improvements in Kisstory which has seen nearly a 30% increase in reach and a more than 40m increase in hours. And Kisstory has yet to launch properly nationally on DAB, currently only appearing on a series on local DAB multiplexes.

The nascent Magic Network also did well. It too has a sister station due with D2.

Global Radio has perhaps more of a mixed bag this quarter.

The Capital Brand has increased in reach and hours this quarter – a modest 1.9% in reach, but a more chunky 9.7% in hours. But both are down on the previous year.

Heart is more disappointing. Overall it’s down 1.4% in reach and 6.8% in hours, with both measures down on the year too. It’s also not clear when the previously announced Heart Extra is likely to launch which might help prop up the brand a little. It was announced in December last year, but the presumed spot on the D1 multiplex was retained by Premier Christian Radio after negotiations with multiplex operator (Premier has signed up until 2028 according to reports).

Smooth has also shown some disappointing results this quarter, down in reach and hours, although not as bad on the year. While Xfm is flat in reach, but down further in hours – another 7% down on the quarter and 12% down on the year. The radio industry is currently awash with rumours that Chris Moyles is going to Xfm, which may even get a full rebrand and relaunch. We’ll have to see.

LBC has had some very strong results, with its reach up strongly on both the quarter and the year. The station is now showing some real growth since it went national towards the start of last year. We could be in for some interesting battles between LBC and Talkradio once it launches.

It feels like every quarter that I report that 6 Music has had a record reach. Well it hasn’t this quarter – it’s actually down by a paltry 9,000 listeners. But it’s had record hours. With its listeners spending 9.1 hours a week, this is not an “additional” station, this is very much a main station for those 2m people.

1Xtra has had a strong quarter, up a lot in reach (14.2%) and an enormous amount in listening hours (47%). This probably reflects a bit of freak set of results last quarter as much as anything though.

Radio 4 Extra had extraordinarily high results last quarter, so perhaps unsurprisingly it has fallen – back below 2m listeners. It is still well up on the previous year though (+25% in reach and +37% in hours), so I’d say that it’s still a confidently growing station.

And it’s been a very strong result for 5 Live Sports Extra – even in a period before The Ashes began (although there was other cricket). Reach is up 21% and hours are up nearly 50%! Even though this represents a record high reach, I would expect both figures to increase further with the current Ashes campaign driving them.

Finally, since it’s very close to home for me now, I should report that listening to the BBC World Service is up very a very solid 14% in reach on the quarter and a similar amount on the year. Hours are a more modest 3% up.

London Stations

While I’m sure some readers think that London radio gets too much attention paid to it, I always think as much as anything it’s worth paying to attention to because it’s proved a good indicator of where radio is heading in the UK as a whole. It’s obviously of key importance to agencies buying advertising on commercial stations as well.

The figures this quarter show that all radio listening is at 89% (up from 86%) which compares well with 90% overall. What that means is that although Spotify, Apple Music and everyone else is fighting it out for supremacy, it’s not had a massive impact on radio… at least not yet. Indeed radio listening in London is up 9.4% on the previous quarter too, with radio listeners in London spending an average of 20.5 hours listening to the radio every week. So perhaps last quarter’s numbers were a one-off?

Interestingly, most of that growth this quarter has come from commercial radio with the BBC broadly flat in reach, and up 2.8% in hours. It’s also worth pointing out that in London, unlike nationally, commercial radio is more listened to than the BBC, with 51.0% of listening compared with the BBC’s 45.6%.

That all said, Radio 4 remains the most listened to station in the capital, but you’re really interested in the battle between the commercial stations aren’t you?

I think the big London news is that Global has had a great quarter. Capital has scored its highest reach in quite a while, jumping 22.7%. And it’s hours are also up 20.7%. That gives Capital the number one commercial spot in London, as it just beats Kiss. The 80,000 difference between the two is about the number of people who get to go to Capital’s Summertime Ball! Its sister brand Capital Xtra has also done well – up to such a great extent, that we know that last quarter’s data probably shouldn’t even be looked at.

Heart too seems to be back from a recent slump, jumping nearly 30% in reach to close to 2m. Hours growth is more modest, but it’s back over 10m.

Meanwhile it turns out that Xfm isn’t dead in London, and Smooth too is turning it around.

LBC is again a strong performer, and its listening hours shouldn’t be underestimated – it’s number two in London under that measure.

But number one in hours is Bauer’s Kiss which has also had a very strong reach performance jumping to 2.12m – its highest ever. It’s hours were up 26% on the quarter and reach up 12.6%. With Magic putting in some solid growth in reach and hours, only Absolute Radio’s London performance will have disappointed them a little (down in reach and hours on the quarter although up on the year).

Breakfast

I’m not going to dwell long on this and just consider Radio 1 and Radio 2, since both presenters have some interesting new TV jobs coming up and it’ll be worth seeing whether it makes any difference to their ratings over the coming months.

Nick Grimshaw takes on co-presenting duties of The X-Factor later this month, and this quarter has seen his reach increase by 6.2% to 5.8m. While Chris Moyles has previously had in excess of 7m listeners for the Radio 1 breakfast show, we’ve not seen numbers like that since the start of 2012. The other thing to watch here would be any kind of “Moyles effect” should he show up on Xfm, and should Xfm be given a significant marketing budget and be made available nationally on DAB. Lots of ifs there. And it’s been a while since Moyles was on the radio, so where are those listeners now? Nothing is certain.

Meanwhile Chris Evans on Radio 2 has also had a decent set of results with increase in reach and hours. While neither are quite records, you’d have to go back to the start of 2012 to find the last time listeners spent so much time with Radio 2’s breakfast show. Evans of course, is taking over Top Gear from next year. And there’s also another run of TFI Friday planned. Can he keep all this up and his Radio 2 show? We’ll have to see.

No bubbles this quarter I’m afraid. Hopefully they’ll be back next time.

But instead, I thought I’d show you some audience overlap figures between some station pairings. Broadly speaking radio listeners hear fewer stations than TV viewers watch stations. But there are overlaps between services, and it’s always worth having a look to see who listens to otherwise similar stations – and who doesn’t.

Radio 1 v Capital Network

R1Capital

So just to explain this chart, it means that 2.4m people listen to both Radio 1 and Capital, while 7.6m Radio 1 listeners never listen to Capital, and 4.7m Capital listeners never listen to Radio 1 (At least across a single week).

Radio 2 v Heart (Network)

R2Heart

Radio 3 v Classic FM

R3Classic

Five Live v Talksport

FiveTalk

Radio 1 v Radio 3

Well – there was a Radio 1 Prom this year!

R1R3

NB. These charts are not necessarily quite to scale – I “hand” drew them in Photoshop.

Further Reading

For more RAJAR analysis, I’d recommend the following sites:

The official RAJAR site and their infographic probably here
Radio Today for a digest of all the main news
Go to Media.Info for lots of numbers and charts
Paul Easton for analysis including London
Matt Deegan usually has some analysis
Media Guardian for more news and coverage
The BBC Mediacentre for BBC Radio stats and findings
Sadly the One Golden Square blog seems to have died, but you could try Bauer Media’s site.
And it’s entirely likely you’ll find Global Radio here.

Source: RAJAR/Ipsos-MORI/RSMB, period ending 28 June 2015, Adults 15+. One other thing to note is that RAJAR updates its population estimates in Q2 each year, so we’ve seen the UK adult population grow slightly this quarter, although only by 1.3% nationally.

Disclaimer: These are my views alone and do not represent those of anyone else, including my employer. Any errors (I hope there aren’t any!) are mine alone. Drop me a note if you want clarifications on anything. Access to the RAJAR data is via RALF from DP Software as mentioned at the top of this post.