Cinema Phone Booking Lines

UGC Cinemas (is that tautology?) have recently changed their telephone system so that instead of tediously pressing “#” and various numbers, you now tediously say things to their voice recognition system, which them proceeds to missunderstand you and prompt you to repeat what you just said.
In their infinite wisdom, the system is now set up so that you have to decide what film you’re going to see, before finding out the times. I realise that this is the way most people go to the cinema most of the time, myself included, but sometimes at the weekend, I just fancy seeing something and there are several middling choices that I could make. So I just see what’s showing first and see that. Now you have to ask about each film. Oh, and the system has to recognise that you said the name of the film. Could be interesting.


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