Sportka “Non” Viral Email

Hmm. One week a viral email appears for the Ford Sportka in which a cat is seemingly beheaded. Bad taste from some European division of Ford. Er, no, because there’s a link to this site (doesn’t work at time of writing).
Today’s Mediaguardian carries this piece (free registration required) in which the Chief Executive of Ogilivy, the creative company, explains that it was all a terrible mistake and not an attempt to spread a campaign via viral email. They’re terribly sorry about offending anyone and wouldn’t have wanted to, that’s why they never ran it.
Slightly disingenuous? They got as far as making the ad. This wasn’t a storyboard. A production team filmed the car on location, then a cgi house animated the cat. This all costs real money. Are they really saying that they got as far as making the commercial before realising that it might bring the Ford name into disrepute?
And then today, I get sent a second clip (also here) in which a pigeon suffers a similar car-related fate. So they produced a campaign did they?
Don’t kid a kidder. Who did they think that they were fooling with this piece in Mediaguardian?


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