Today, I got seperate emails asking me to join reader panels for The Evening Standard, The Times and The Sun. Apart from the fact that I’ve obviously been too free and easy with my email address, what does this all mean?
Well News International obviously embarked on some reader research today. I think it really means that a lot of different media outlets, have spotted a very cheap way of conducting research.
I should hasten to add that I’m not really a regular reader of any of these publications. I do partake of the odd offer however.