Advert Lengths

I notice that Channel 4 have scheduled Desperate Housewives to last from 22:00 until 23:05 this evening – 65 minutes. And yet as an American programme, it actually only runs for between 42 and 43 minutes. Since we’re only allowed an average of 7 minutes of ads per hour in the UK, are C4 packing all of their ads into this one show?
My advice is to download the ad-free version. Or better yet, just don’t bother. It’s not actually all that good. It’s just a soap.


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