I’m not the only person, surely, who thinks that the sponsorship credits for ITV Drama by Sainsburys are the most annoying and condescending anyone’s ever seen?
Faceless voices say things that oh-so-cleverly could refer both to the drama we’re watching, and Sainsbury’s food.
“Is it finished yet?” “No there’s a another bit.”
“I’m really enjoying this. Aren’t you?”
“Are you following this?”
And many more. They don’t even make sense in the context of what we’ve just seen.
No! Of course that’s it. There’s not “another bit” and we’re not going to learn who the murderer is.
I’m such an idiot, I don’t understand the really simple plot.
And while I’m ranting about telly sponsorship, if I was Motorola, I’d be pissed off that my expensive sponsorship of ITV films is having its message muddied at the end by ITV plugging their own DVD rental scheme. In any case, it seems to suggest that there’s nothing to watch on ITV so why not see a decent film instead? (And I know that C4 does the same thing – but they’re wise enough to steer clear of their long-running Stella Artois film sponsorship).