C4 showed Lost last night and did really well, with record audiences watching it. But I suspect that fewer will watch it next week because they continue their foolish strategy of putting the next episode of E4. If you watched episode 3 on E4 last night, and 1.5m did, you’re not going to watch it again on C4. Yes, there’ll be a few people who want to know what they’re missing and maybe will watch the catch up episodes on C4 on Saturday or E4 on Sunday. But overall, it doesn’t make sense to me. E4 should show catch up episodes only – not new ones.
By the way, aren’t those 118 118 ads the most shockingly appalling sponsorship credits you’ve ever seen? They completely detract from the programme. Get Renault back as a sponsor immediately…