Why is it that while other shops are happy to change their window displays every so often, when there’s a new season or whatever, the Casio shop in Carnaby Street in London seems to completely renovate their premises.
The shop’s been closed down for the last three or four weeks – for good I thought. But no. They re-open at the weekend.
This comes less than a year after they “re-branded” as Casiology, which also involved shutting the shop down and included an expensive advertising campaign at Oxford Circus.
There’s bigger margins in digital watches than you previously realised obviously. (Incidentally, this is the Casio shop that was unable to change the battery in one of their own watches when I went in once. They insisted I needed to send it away to their head office. The bloke in Piccadilly Circus tube managed it in about five minutes.)