Anti Social Advertising

The Home Office currently has an advertising campaign highlighting the fact that you can be charged £80 if you’re drunk and disorderly in public.
To advertise this, they’ve got a charming campaign using posters and phoneboxes that cleverly spell out “£80” with vomit. It’s quite a ghastly sight. Possibly even worse than seeing a pile of vomit on the pavement yourself, since at least you can look up (whilst trying to avoid it).
Who’s smart idea was this piece of creative nonsense?
(I did find a picture of the poster on the web, but I’m not linking to it. And on the Home Office’s own site, they just mention that PDF imagery is available to the press. Seems they don’t want to pollute their website either.)


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