What is it about some companies that means that even the smallest new product launch or enhancement generates widespread coverage in the media?
This week is an excellent case in point. Apple have announced some price cuts for their iPod Shuffles and the introduction of a 1GB iPod Nano. Lovely.
Meanwhile Google’s upgraded their Google Talk application and embedded a Chat facility within Gmail (or Google Mail to us UK citizens).
Elsewhere, I suspect that some other consumer goods manufacturers have announced new products and other software companies have enhanced some of their offerings. But they didn’t get the technology lead as Google did, or third story on Mediaguardian like Apple did. I realise that both these sites see lots of changes hour by hour, but the fact is that for some reason, these companies only have to sneeze and everyone sits up and notices it.
(As an aside, for some reason, I’m not getting the Google Chat facility in Firefox at the moment. I wonder if it’s one of my extensions. I’ll have to experiment. [UPDATE] It works in Firefox on all my computers aside from one. I wonder why?)