There’s a nice World Cup supplement with this week’s Marketing Week highlighting opportunities and thing to steer clear of when you try to link the World Cup with your products this summer.
On the one hand you, seemingly, can’t use the following words in your promotional material if you’re not a sponsor: FIFA, FIFA World Cup, Germany 2006, World Cup 2006, as well as various slogans and emblems.
Personally, if I ever start to say “FIFA World Cup” rather than plain “World Cup” feel free to put me out of my misery there and then. Of course, there are plenty of other “World Cups”, so as long as I don’t tie mine in with football, I reckon I’m probably OK with my Munich 2006 Barbeque World Cup.
Entertainingly, the supplement includes the following in its opening paragraph: “28.8 billion people in 213 countries tuned in to watch at least one match on television.”
Leaving aside the issue of there actually being 213 “countries”, I suspect that the writer has actually missed out the world cumulative…