Logic in Adverts

I know it really shouldn’t annoy, but some of the internal logic of some current ads defies belief.
For example there’s a PC World ad at the moment featuring a young woman being shown around a branch by an exuberant salesman who’s explaining some of their great summer deals. First she’s shown an external hard drive, then some anti-virus software before finally seeing an HD TV. Who, precisely, is this strange customer who’s looking for three completely diverse products? If someone tried to sell me all that stuff without me asking, I’d tell him where to get off.
But that’s nothing compared to the truly awful Euro-fest that is the latest Samsung HD TV ad. I say “Euro-fest” when I mean “Euro-pudding”. It’s one of those ads that’s dubbed into whatever local language is needed. The “story” revolves around a man who works in an office and has tickets to the “world football finals” (note: Samsung is not an official sponsor). All his friends and colleagues want to be the person he takes with him. But then he sees the picture on his bosses HD TV. So he gives away his tickets to the football, buys an expensive TV, and watches the match on that. What? Someone scripted this ad? There have got to be better ways to explain how wonderful the picture quality is. What football fan, anywhere on the planet would give away his tickets because he can watch it on a 28″ TV? Dreadful.


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