Written by Music

Ad Funded Free Downloads?

So how is SprialFrog going to make money exactly? According to a piece in today’s FT (read it quick before it costs you), Universal Music is backing the service which will offer free downloads based on users experiencing ads. Unless we’re going to have to watch a whole series of ads, I can’t see how the books will be balanced.
I assume the resulting music will be DRM’d which means they must be Windows Media files (shhh). The service doesn’t start until December so no doubt all will be revealed then.