I was on the tube this morning, and after avoiding a man who threw up in the middle of the carriage, I ended up standing near a guy who was refining a paper copy of his Powerpoint presentation. Closer examination, as I pretended to read my book, revealed that he was giving an i-Level presentation – i-Level is a digital media agency.
Most amusingly, his final slide (as far as I could tell) was all about User Generated Advertising!
Do we really have to do everything ourselves online now? It’s all far too much like hard work.