Written by TV

ITV Must Carry on with Kids Programming

I’m delighted to learn that Ofcom has refused ITV permission to reduce their CITV coverage any further. As I’ve argued here before – if they don’t want to offer public service broadcasting, then they’re welcome to hand back their scarce spectrum resource and add themselves to the bottom of the list on the Sky EPG as “just another broadcaster”.
Their current problems are not going to be solved by ditching their future viewers. Instead they need to look to their commissioning editors.