If you bought a copy of The Times this morning at WH Smith, then you got a free copy of The Rough Guide to Saving Energy – a 64 page booklet sponsored by Sky (sister company to The Times) who are running a Green Britain initiative this week.
The booklet bears a “stamp” that reads “This book is carbon neutral. See carbonneutral.com for details.”
All very good. A shame, then, that to package this book, each copy of the paper had to come shrink-wrapped. Plastics, of course, are notoriously hard to recycle, and shrink-wrapping a newspaper is one of the less necessary packaging requirements.