Brand Republic is reporting (subscription) that ITV is axing its dedicated ITV Play digital TV channel. The overnight strand will continue to run, but the dedicated channel is reported to be going.
A spokesman for ITV refused to comment on ITV Play, but confirmed that the broadcaster is reviewing all its digital channels ‘to ensure it is getting maximum use of the spectrum’.
So if this proves to be the case (and I can’t find any independent confirmation yet), what will ITV replace it with. The Freeview slot is a very valuable commodity.
[UPDATE] Now confirmed! The Freeview slot, at least for the time being, will be filled with ITV2+1.