Wow – finally football clubs are doing the decent thing, and withdrawing alcohol sponsors’ logos from their kids size football strips. Other sports including cricket clubs are doing the same thing.
Well – I say “football clubs” and “cricket clubs” when I actually mean the Portman Group is doing it (they’re the people who are sort of responsible for the Drinkaware website you see linked to on many alcohol ads – it’s complicated). The Portman Group is run by the major alcohol manufacturers and exists to keep its members in check. A cynic might say that when they see the writing’s on the wall for something, they make the first move; taking the initiative.
Anyway, the agreement suggests that from January next year, all sponsorship contracts will exclude kids shirts. Except that as The Times reports, Liverpool has just resigned with Carlsberg for three years, so the contract won’t fall under the new rules until it expires. That’s in the spirit of the agreement isn’t it?
And then there’s the small matter of gambling companies…