The Sun cut its price in London and the South East today, from 35p to 20p. People in London and the South East obviously need to save our pennies more so than people in the rest of the UK. Goodness, with one bedroom flats going for £300,000, you need to save all the 15 pences you can get.
I suspect that it was widely advertised on television, but I didn’t see it – The Queen sits as yet unwatched on my PVR.
But to push the discount further, somebody at News International (or should that News Group Newspapers?), decided that they could maybe use a number of their London Paper distributors to help The Sun along. So this lunchtime there were street vendors dressed in red, as opposed to the London Paper’s purple, trying to flog copies for 20p. They didn’t seem to be having much luck, with no papers sold in the several minutes I stood there watching (I was waiting for a bus – I’m not that interested).
And I wonder, don’t you need to have some kind of street traders’ licence to sell newspapers? Surely I can’t just set myself up on Regent Street and sell whatever I like? I’m sure they’ve got them.