Replace ITV’s Ads With Your Own

ITV paid £40m for the rights to the 2003 and 2007 Rugby World Cups. So they must be really happy when a certain Antipodean themed pub-chain replaces ITV’s ads for its own – cutting into the ad break to run them, before returning to ITV programming.
While Sky Sports undoubtedly has a contract with pubs that show its service (pubs have a different version of the Sky Sports channels – hence that little “beer” icon in the bottom right), free-to-air broadcasters are unlikely to have any agreements. So whether ITV could do anything about it, I don’t know.


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