RAJAR Podcasting

“RAJAR”:http://www.rajar.co.uk/ has just released its findings from a piece of research into podcasting in the UK. The report also considers usage of “Listen Again” features, as well as Personlised Online Radio (e.g. Last.fm or Pandora (RIP)).
There is, of course, some debate about what a “podcast” actually is. But we needn’t worry too much about that as the
So what are the main findings? Well there’s a good 20 pages of report to wade through, but I think that the following are worth noting:
4.27m adults in the UK have ever downloaded a podcast. And currently 1.87m people listen to podcasts at least once a week. That’s not a bad figure I’d have thought. Indeed 242,000 are downloading daily. Although that may concern a few of the stakeholders who’re producing daily podcasts including many radio stations, as when you slice up that 242,000 between those who listen to the Today programme podcast, The Geoff Show podcast, Guardian Unlimited’s News podcast and the many other UK and international daily podcasts, there are possibly some slim pickings.
That said, it’s early days yet.

With the subscription model:

Anyway, this is just a very initial look at the figures. I suggest you look at the RAJAR report yourself for more!


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