Adidas Owns Your Stripes

This is incredible.
It’s staggering.
Adidas has somehow won a ruling at the European Court of Justice that says it owns stripes.
“Adidas can prevent other companies using two stripes on the shoulders of their shirts, even though Adidas branding has three stripes.”
I really can’t believe this. Seemingly Adidas owns the rights to stripes. If I want to design a shirt and put some stripes on the shoulders, I have to get Adidas’ permission?
If I was putting an Adidas logo on the shirt then fair enough, but just the stripe motif?
I believe that the ancient Gauls used to wear stripes in times gone by. These days, they’d have to get permission from Adidas first.


Posted

in

Tags: