Written by Media, TV

UKTV Gold Rebrand

So following the story that emerged a couple of weeks ago about Richard and Judy defecting to UKTV for their next chatshow, the question was which channel would they end up on.
Well today we learn that it is UKTV Gold that’s going to get the “Dave” treatment. Dave, you’ll recall, was previously called UKTV G2 or some such nonsense. But it got rebranded Dave, and importantly (though rarely mentioned) it booted UKTV History off its full Freeview slot to get massive exposure. Then, by carefully repeating lots of Top Gear, Have I Got News For You, Dragons’ Den and QI, it became very successful as a free to air channel.
UKTV is going to try the same trick, and obviously the first question is what girls’ name will they adopt? Kylie? Tracey? Clare? Sonya? ‘Chelle?
Entertainingly, “the rebranded channel will aim to appeal to women under 30.” Seemingly, the best way of doing this is to employ a couple of people who have been doyens of daytime TV for years, and will be 52 and 60 this year. Obvious really.